Premium CRM on demand (SaaS)
CRM in
Life Sciences
"Whether you need KOL/network mapping, key account management or sample management, we have the customized healthcare-specific processes to help you become more successful!"
Tina Zembacher
Sales Director Life Sciences International
CRM in
Financial Services
"We are familiar with the unique CRM needs of the financial services industry, and we have the right solutions to help our customers become more successful!"
Norbert Künzl
Sales Director Financial Services International
moreCRM in the
Industry
"Our customer base of more than 500 industrial businesses speaks for itself. There is a reason why so many customers have chosen to rely on update software solutions: as industry experts, we know the challenges they face."
Christian Stadlmann
Sales Director Industry Solutions International
moreupdate presents cosmic – a new module combining the company’s CRM solutions with social media
The CRM cosmic tool enables to conduct market research and manage relationships in social media
Read onWhat is CRM?
CRM definition: (wikipedia)
Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.
CRM denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.
More than 170,000 satisfied customers at 1,500 companies around the world have trusted our CRM solution, and it is this trust that has enabled us to hold a place among CRM market leaders for years.
Get to know more about update CRM:
read more
Explore Case Studies, Key Benefits and CRM Processes!
Industry know-how and specialization in all areas are key to our corporate philosophy at all stages: from product development to customer care. We support the unique requirements of each industry with preconfigured solutions for:
- CRM for Financial Services
- CRM in Life Sciences
- CRM in the Industry (Manufacturing and Construction)
See update CRM in action: Demo Videos on a selection of supported CRM Processes



