Company

update software AG – Our customers are more successful

For more than 25 years, update has been valued by customers and partners alike as a provider of industry-oriented CRM solutions. We draw on our many years of experience to help companies active on the international stage quickly and flexibly optimize their sales, marketing, and services processes.


Approximately 200,000 satisfied users in 1,600 companies around the world can attest to the value of our CRM solution. Their trust has secured us a top spot in the CRM market for many years. Headquartered in Vienna, we have 330 employees and generated revenues of EUR 33.0 m in 2012. update has subsidiaries in Germany, Switzerland, the Netherlands, France and Poland. Together with our strategic partners, we work across international borders to help our customers increase their success.

Helping customers achieve success requires a deep understanding of their business. Industry expertise and specialization in all our core areas are an essential part of our corporate philosophy that manifests itself in every department, from product development to customer support.

We offer pre-configured solutions for different industries, including

  • the manufacturing, construction and construction supply,
  • pharmaceuticals, medical technology,
  • financial services and
  • consumer goods sectors.

update.CRM can be set up as a complete, turnkey CRM system on a SaaS basis or as in-house software within just a few days, delivering maximum quality with minimum risks.

Meeting our customers’ goals is our primary objective. The initial version of the software that is rolled out incorporates those functions deemed most important in order to deliver immediate results. Once the system has been launched, we assist our customers in continually enhancing their CRM strategy.

update.CRM’s advantages over our competitors’ solutions include:

  • Quick implementation
  • High-quality, industry-specific CRM functions
  • Available as in-house or SaaS versions
  • Innovative leadership in product development
  • Future proof and easily customizable solutions
  • Excellent service quality and focus on customers

Our SaaS model has the following advantages:

  • Low risk: No advance investments, no hidden costs, and the software service can be terminated at any time. Your budget can be calculated to the cent and planned clearly from the very start.
  • Complete cost transparency: You pay per user per month — and only for those functions that your users actually need.
  • Greatest possible flexibility: You can easily add extra users or deactivate user accounts as necessary, to adapt to your requirements during peak periods and quiet phases.

Our customers’ long-standing trust and satisfaction prove that we keep our promises. At update, we live and breathe our customer relationships, and our customers’ goals are our goals. As a result, we ensure that our customers are more successful.

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Why update.CRM?
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