Case Studies
Many years of experience have enabled us to support a fast and flexible optimization of sales, marketing and service processes for international organizations. Read about the CRM success of some of our clients:
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Tirolean Daily NewsTiroler Tageszeitung"For over 9 years now we have been using the CRM solution by update in several business divisions (among others for the dailies "Tiroler Tageszeitung" and "Neue-Zeitung für Tirol"), a solution that has adapted to our individual requirements over the years by implementing simple and quick changes. Due to our interest in the "Oberösterreichische Rundschau" sixty new colleagues will be working with the system in the near future to ensure the usual high service quality for the Rundschau customers as well." (Silvia Lieb, member of the Board of Moser Holding)
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ratiopharmratiopharm“This industry-oriented solution offered all of the functionality that a modern pharmaceutical company needs. Many requirements in the area of health care were covered from the very start.“
(Hatice Camdere | head of internal sales Germany) |
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Wydawnictwo Nowa EraNowa Era"Business processes in publishing houses are very extensive. We expected excellent know-how and expertise from a CRM system provider confirmed by successful implementations in companies with similar a profile and requirements to ours. The final rollout of 160 users was planned for February, which is the busiest season in our industry. We couldn’t risk making and/or causing any inconveniences for our customers.” (Adam Drobkiewicz, Vice-President of Management Board in Nowa Era)
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Hassia MinaralquellenHassia Mineralquellen„We are really satisfied with how quickly update was able to meet our specific needs. Already now Hassia’s specific requirements in the areas of sales call planning, listing and point of sales surveys are represented.“
(Werner Jacobi, CRM Project Manager) |
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American Express Finanzmanagement GmbHThrough life with CRM and financial planning"It was important, for example, that update commands the different CRM disciplines. We were looking for a CRM system that could actively support not only our advisors in the operational advisory and sales process, but also the analysis of customer data and the collaborative tasks in internal communication. On top of that, what convinced us above all was that update has already realised the life phase-oriented sales concept as part of its CRM system, and that it can be easily adapted to our individual processes. This enables us to implement our American Express lifetime concept without any great effort.”
Andreas Adam - Member of Managing Board |
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Mars SwitzerlandMars Switzerland“Everything is faster and more professional. We can call it a success story”.
(Jürg Heri, Sales Project Manager) |
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ProbatPROBAT | CRM – Much More than just „Old Hat“„Such a complex project has to be well thought through under all circumstances“
Jens Roelofs, CRM project manager at PROBAT |
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Immobilien Scout 24Immobilien Scout 24"With its extremely clearly laid-out desktops and automated processes,
marketing.manager provides ImmobilienScout24 users intuitive user navigation.” (Jürgen Böhm, Geschäftsführer Sales und Marketing) |
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MeeùsMeeús | CRM with Heart and Soul“With our private customers, we could register a 15% increase in customer satisfaction. Using the new sales processes - which were based on best practices of various branches - branches saw an increase of 20-50% in efficiency. This is due mainly to the reduced churn rate,”
(Rosé van Velzen | CRM Program Manager) |
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Johanniter UnfallhilfeFirst-aid with CRM"By choosing update’s CRM system, we expect to successfully achieve our goals: By the end of 2007, we want all of the personnel in our service centers to speak the ’same language’ so that we can react faster and in more detail to our customers’ needs.”(Josef Jindra, responsible for service and sales Johanniter in Bavaria)
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IMPARAT Ltd.The Imparat Farbwerke optimises sales"Today, the customer is actually our source of added value. The numbers prove that Imparat’s K.I.M. (communication information marketing) strategy adds up: in 2005, Imparat’s revenues as well as customer contact frequency increased significantly, and new client acquisition has increased 3-fold within one year." Torsten Oberhardt (sales director)
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Hansgrohe AGHansgrohe AG"We are now using the software in ten languages across 24 time zones” Thomas Bauer (International CRM Project Manager)
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Alfred Kaercher GmbHKärcher in Vienna depends on the CRM system from update"Poorly cared regions are a thing of the past - with the use of m.m, white marks on the map showing lack of coverage have disappeared!" (Eva-Maria Korbel, CRM project manager)
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Demag Cranes & Components GmbHA CRM System for Everyone"Originally, (1991) was the idea to lead the sales force into the next millennium: figurativy and symbolically. We have achieved that and more. At present, six sales engineers, 50 service technicians and approximately 60 people in the back office at DCC-AT. More will use m.m as a CRM and service tool throughout EuropeFor us, the marketing.manager is a CRM system with front end characteristics for other systems. Ainterface for all information. We don’t use any other databases with addresses, customer or other information.” (Wolfgang Reichl, marketing manager at Demag Cranes & Components, project leader for Demag International)
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Mäurer + Wirtz GmbH & Co. KGMaeurer + Wirtz: Responding to shifts in market demand with new software"By accelerating processes and expanding functionality, and thanks to integration with our SAP/R3 system, we have been able to improve sales activities considerably." (Harald Ripp, project manager)
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Pernod Ricard EuropeCRM on a Big Scale - update at Pernod Ricard"With the development and the implementation of a Core Model based on update we have achieved:
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ARD-Werbung SALES & SERVICES GmbHARD Werbung SALES & SERVICES GmbH"update.web has established itself as an important entity in our sales processes. The system was adopted by our employees and is used as an important information
and communication tool. We are on our way to making the best use of the many features of the system“ Michael Heffler (head of Sales Service at AS&S) |
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Reis RoboticsReis Robitics optimises Customer Service"Substantial improvement of service-related activities and consequently an increase in customer satisfaction."
(Christoph Knorr | IT and CRM project leader) |
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LBS Norddeutsche Landesbausparkasse Berlin-HannoverLBS - Financial Services sector counting on CRM |
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CanonCanon - focusing on the customer"We were able to increase revenues by around 7.5 percent annually with more or less the same number of employees. Our sales people no longer sell an average 50 machines per year, but 90!"
(Wolfgang Mantler, head of marketing Canon Österreich) |
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Bioscientia GmbHbioscientia gains a more intensive customer orientationThe success of our CRM project was due mainly to the active participation of our employees. Only if everyone that is involved in the project works together, both in the headquarters and the regional offices, can we be successful. (Heike Bopp, Project Leader Sales)
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