CRM-expo: 15 update customers from the manufacturing and capital goods industries show how they "live" CRM

CRM in the capital goods industry is update’s focal point at the CRM-expo

Vienna, September 15, 2008 +++ update software AG, one of the leading European producers of CRM solutions, which is headquartered in Vienna, will be present at the CRM-expo (November 5-6, Nuremberg) together with more than a dozen well-known customers. Analogous to update’s trade fair focal point -- CRM in the manufacturing and capital goods industries -- industry-relevant user companies will join us in our booth to "show you the ropes" of their successful CRM projects (Hall 10, Booth D40). Experts from Canon, Danfoss, Demag Cranes & Components, Deutz, doka Schalungstechnik, Elektrolux, hansgrohe, Hommel-Etamic, Kuhnke, Liebherr, Möbelwerk Svoboda, Probat-Werke, Saint-Gobain Isover, Schmolz + Bickenbach Gruppe, Uzin Utz, and VAG-Armaturen will make themselves available to visitors in the update booth as expert discussion partners. With its appearance at the CRM-expo, update is placing its focus increasingly on customers and their industry-specific processes rather than on its premium software solution update.seven -- true to the conviction that successful customer orientation is first and foremost a question of corporate philosophy.

In a series of lectures and discussion panels, user companies and update’s CEO Thomas Deutschmann will treat the topic of CRM in industry and mechanical engineering:

• CRM in mechanical engineering: Realizing Untapped Potential in the Service Business; Jürgen Schreier, Editor of MM Maschinenmarkt, asks Thomas Deutschmann 11/05/08, 1:00 PM.
  

• Liebherr Werk Nenzing – Integration of the update CRM solution into the interdepartmental process landscape; 11/05/08, 5:00 PM.

• Stainless Steel in Stainless Relationships! CRM at Schmolz + Bickenbach Edelstahl GmbH and at the Deutsche Edelstahlwerke GmbH; 11/06/08, 12:30 PM.

• CRM in Mechanical Engineering and Plant Construction: Roundtable with Demag Cranes & Components GmbH, Danfoss GmbH Motion Control, and Hommel-Etamic GmbH, moderated by Claus Oetter, acting CEO, Fachverband Software, VDMA; 11/06/08, 1:00 PM.
  

update CEO Thomas Deutschmann will appear at the CRM-expo two more times for Q&A sessions: In the podium discussion 10 years of the CRM-expo -- CRM then and now (11/06/08, 1:30 PM) and in discussion with Klaus Thomas of Gartner Deutschland on the topic 20 years of CRM -- how will things go from here? (11/06/08, 2:30 PM), where the focus will be on update’s 20 years of CRM experience since its foundation and its plans for the future. Meanwhile, more than 150,000 users in more than 1300 companies all over Europe use update’s CRM solutions.


About update software AG

update software AG ( www.update.com) was founded in Vienna in 1988. With nearly 300 employees and sales of EUR 32.5 million in 2007, it is the leading European supplier of premium CRM solutions. update software AG is listed on the German stock exchange in Frankfurt am Main. Today, update’s products are used by more than 1300 companies and more than 150,000 users. update’s clients include, among others: 3M, American Express Bank and Financial Management, the advertising department of the newspaper group BILD, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, Kärcher, LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Saint-Gobain Isover, Sony Deutschland, UnicreditBank Hungary as well as the Sparkasse Bremen and 200 other German savings banks. update also has strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.


Contact:

update software Germany GmbH		Möller Horcher Public Relations GmbH
Kerstin Schmidt		Gabriele Horcher
Darmstädter Landstr. 125		Ludwigstr. 74
D-60598 Frankfurt am Main		D-63067 Offenbach/Main
Tel.: +49 (0)69-427231-101		Tel.: +49 (0)69-809096-52
Fax: +49 (0)69-427231-201		Fax: +49 (0)69-809096-59
kerstin.schmidt@update.com		gabriele.horcher@moeller-horcher.de
www.update.com		www.moeller-horcher.de