Pernod Ricard sales agents now using update application in Russia.

Paris, 14 January 2008 +++  Pernod Ricard Rouss – the subsidiary of Pernod Ricard Europe in Russia, announces deployment of CRM update by teams in Russia.

Russia has become the 7th country where Pernod Ricard Europe is implementing the update customer-relations management tool to steer its sales and marketing operations.

Implemented for the entire sales force, the tool handles sales procedures (trips, visit reports, etc.), promotions management, sales and marketing activities, procedures shared by the different subsidiaries of Pernod Ricard Europe, and features unique to a market such as Russia.

These days, embarking on a new country is just a question of getting up to speed and only needs two to three weeks of familiarisation. At the start of the CRM project, the Pernod Ricard Europe group constructed a core model as a standard base for all local implementations. The update technology and the layer structure allows the simultaneous transportation of the core model to a new country, application of the local language (update comes with 23 languages as standard), and the addition of a local configuration overlay. The evolution of the core system, version changes and the addition of other functionalities are implemented centrally and then sent to different countries.

"Industrialisation of the deployment process for the core system, configuration flexibility and existing work procedures make CRM update an ideal application for Europe-wide deployment,“ explains Mr Vincent Fraitot, Director of Information Systems at Pernod Ricard Europe.
 
About Pernod Ricard Europe
Pernod Ricard Europe operates in an environment that brings together some of the strongest players in the group. Even though the network of subsidiaries is very dense and the brand presence powerful, Europe still remains a land ripe for conquest.
 
Pernod Ricard Europe continues to take up this challenge thanks to the professionalism and commitment of its teams, all of whom are dedicated to the success of the Pernod Ricard Group.
Its operation continues one of the core principles of the group: delegation of operational responsibilities at the most decentralised level.

For more information: www.pernod-ricard-europe.com

About update software
Founded in Vienna in Austria in 1988, Update Software AG (www.update.com) is one of the leaders in Europe in the field of CRM tools. CRM update applications are used on a daily basis by more than 150,000 peoples at some 1,200 companies in 55 countries on 5 continents.

Clients in the manufacture and distribution of consumer products include: 3M, Beiersdorf (Nivea), Boisset, Canon, Juvena, Leaf, Maurer + Wirtz, Masterfood, Nestlé, Pernod Ricard Europe, Philips, Sony, Unilever, and more.

Update Software France works with selected integrators such as Astek, AZNetwork, Manapps and Mexon.

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