With update.seven, update software AG is among the top 15 CRM Enterprise winners

update.seven wins ISM award with universally high scores

Vienna, June 10, 2008 +++ update software AG, one of the leading European producers of CRM solutions, which is headquartered in Vienna, is among the top 15 CRM Enterprise winners with the most recent version of its premium CRM suite update.seven. With this award for update.seven, update has won the ISM CRM Software Award for the eighth time, thus underscoring its leading position on the international CRM market. ISM Inc., a US consulting firm specializing in CRM questions, which is headquartered in Bethesda, Maryland, has been presenting its renowned CRM Software Award since 1992 ( www.ismguide.com). Among other things, ISM especially highlighted the business functions, technical features, user-friendliness, and support for update.seven, which received continuously high scores in the extensive tests. "update software AG has earned great praise for the top 15 placement, for ISM’s selection process is quite extensive and demanding," comments Barton Goldenberg, the President of ISM, about the award. "Thanks to the significant progress in both functionality and connectivity, the top 15 prize winners set the bar still higher for the CRM community in 2008."

The jury based the awards on intensive tests in the ISM Software Lab in Bethesda, Maryland. The CRM solutions were evaluated according to a total of 217 criteria, including 103 company functions, 52 technical criteria, 36 implementation aspects, 9 real time criteria, and 17 user support functions. "The award attests to our very good international standing. It shows that we are also perceived to be in the top range group in the USA," according to Florian Reitlinger, Product Manager at update software AG. "This award will help us to gain a foothold on the American market. Certification by ISM is thus extremely important to us, because proven industry experts perform the assessment and selection and really put the solutions and their processes under the microscope in many Web sessions." The ISM CRM Software Award is a component of the ISM publication "The Guide to CRM Automation," which appears annually; the 16th issue documents this year’s awards.


About update software AG

update software AG ( www.update.com) was founded in Vienna in 1988. With nearly 300 employees and sales of EUR 32.5 million in 2007, it is the leading European supplier of premium CRM solutions. update software AG is listed on the German stock exchange in Frankfurt am Main. Today, update’s products are used by more than 1300 companies and more than 150,000 users. update’s clients include, among others: 3M, American Express Bank and Financial Management, the advertising department of the newspaper group BILD, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, Kärcher, LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Saint-Gobain Isover, Sony Deutschland, UnicreditBank Hungary as well as the Sparkasse Bremen and 200 other German savings banks. update also has strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.


Contact:

update software Germany GmbH		Möller Horcher Public Relations GmbH
Kerstin Schmidt		Gabriele Horcher
Darmstädter Landstr. 125		Ludwigstr. 74
D-60598 Frankfurt am Main		D-63067 Offenbach/Main
Tel.: +49 (0)69-427231-101		Tel.: +49 (0)69-809096-52
Fax: +49 (0)69-427231-201		Fax: +49 (0)69-809096-59
kerstin.schmidt@update.com		gabriele.horcher@moeller-horcher.de
www.update.com		www.moeller-horcher.de