CRM at the Uzin Utz Group

The Uzin Utz Group selects the Full-service CRM Provider Sensix Netragon and the CRM solution from update

Starnberg, 07.08.2006 +++ Effectively maintain and grow customer relationships and make customer information available throughout the company. This is the Uzin Utz Group’s goal by pursuing the introduction of a central CRM system. To help this realize this goal, the international construction industry giant selected the CRM full-service providers, Sensix Netragon. Among other things, it was the company’s industry specific knowledge in relation to CRM that was a critical deciding factor. As part of the selection, it was decided to use the Web version of update.seven from update software.

"The update.seven CRM solution covers our requirements exactly. Now that the software is selected, Sensix Netragon will support us in successfully making our goals a reality. By the middle of 2007, we expect our co-workers to use CRM to better target and serve the needs of our clients, “ according to Stefan Pircher, chief of the central controlling, marketing & communications department at Uzin Utz.

The challenge for Uzin Utz and Sensix Netragon in the next few months — most notably — is to create and consolidate a heterogeneous data landscape from different specialized departments and product divisions. By the beginning of 2007, update.seven should be implemented as the predominant customer management system for more than 100 users. For example, update.seven should be the basis for future customer value model, more transparent sales controls, and multi-level campaign management. Even after the initial implementation and introduction phase, expansion of the system is already planned. For example, business with complex objects — which are very typical for the construction industry — will be customized to meet the needs of the company and depicted in the CRM system. Also, Uzin Utz is planning to use mobile CRM in the near future.

About the Uzin Utz group
The Uzin Utz Group ranks among the prominent manufacturers of chemical system products for the flooring technology and cultivation machines throughout Europe. It is dedicated to the multi-dimensional task of professionally supporting flooring installers in every aspect of their business. From substrate preparation to sealants for a variety of floorings, the Uzin Utz group offers first-class product systems internationally under the successful brands UZIN, WOLFF, Pallmann and SIFLOOR. Whatever your flooring needs — from primers and rapid drying adhesives to tools and special products — the Uzin Utz Group can meet your needs.

About Sensix Netragon
Sensix Netragon is a European CRM Full service Provider with locations in Starnberg, Vienna, Frankfurt and Zurich. Aside from the classical CRM consultation, the company offers implementation of CRM software solutions from Microsoft, Siebel and update. They also support such customers as Brenntag CEE, DuPont, Fresenius Kabi Austria, Samsung, S&T System Integration & Technology Distribution, Halfen-Deha and 3M, to name a few. In the business division, RunCRM offers enterprises comprehensive services from software to international user support. The marketing services department supports multi-level direct marketing or dialogue marketing campaigns from conception through execution to follow-up. They can even take over the entire business process.

Partially financed with venture capital funds from gcp gamma capital partners and net venture, the corporation is one of the fasted growing CRM specialists in the German-speaking market with the goal of becoming one of the prominent suppliers in this region. Netragon and Sensix-IT Solutions announced their fusion in March of this year.

About update software AG
Founded in Vienna in 1988, update software AG (www.update.com) is Europe’s leading
provider of CRM solutions, with currently some 180 employees and annual revenues of EUR 18.6 million (2005). update software AG is listed on the Frankfurt Stock Exchange.
update products are used by more than 100,000 employees at over 900 companies.
References include 3M, American Express Finanzmanagement, the Advertisements
Department of the BILD newspaper group, AstraZeneca, bauMax, BAWAG P.S.K., Canon, DuPont, ESTAG, Hassia Gruppe, Landesbank Rheinland-Pfalz International S.A., LBS Nord, MagnaSteyr, Pernod Ricard and ratiopharm. update software AG cooperates with carefully selected systems integration partners such as Atos Origin, Hewlett Packard, IDS-Scheer, Sensix and Siemens Business Services.

Contact:
update software AG                                  Profil Marketing OHG
Sanem Keser-Halper                                  Tanja Stemmermann
Operngasse 17-21                                      Humboldtstraße 21
A-1040 Wien                                               D-38106 Braunschweig
Tel.: +43 1-87855-125                                 Tel.: +49 (0)531-38733-22
Fax: +43 1-87855-220                                 Fax: +49 (0)531-38733-44
sanem.keser-halper@update.com      t.stemmermann@profil-marketing.com
www.update.com                                    www.profil-marketing.com