Actavis decides for update CRM
CRM for the pharmaceutical industryVienna, November 24, 2006 +++ The Icelandic pharmaceutical company Actavis is introducing update.seven as the CRM system for office and field personnel in Austria and Switzerland. This company, which is one of the top five manufacturers of generic drugs worldwide, is implementing a solution which will allow its staff to spend more quality time with their customers – and which will facilitate rapid expansion. Implementation and roll-out should be completed by March 2007.
The solution, called relate@myactavis by the pharmaceutical company, will consolidate customer relations management and Web activities in Salzburg (Austria) and Regensdorf (near Zurich). A total of 40 users, both office and field staff, will be working with the CRM system in the new offices which were built in 2006. All staff dealing with customers will have access to a central database.
For the rapidly expanding company the most important motivation for selecting this software was the speed of implementation and the positive experience the company had with the Austrian CRM experts. An equally important factor for this manufacturer of generic drugs, whose turnover doubles every year, was the high degree of flexibility permitted by the system. In terms of concept and implementation the main focus is on streamlined and efficient processes. Unnecessary overheads are avoided; staff need only concern themselves with the most important inputs and the main functions.
“With update.seven we’re going for the best-of-breed processes”
“For us it was particularly important not to spend too much time and energy on planning detailed functionalities – which is unfortunately often the case when it comes to CRM." With update.seven we’re going for the best-of-breed process – a success-oriented and rapid implementation – and consolidation of the CRM mentality in the hearts and minds of our staff,” according to Stefan Langthaler, head of business systems actavis Austria and Switzerland.
The goal is to establish sustainable customer- and goal-oriented processes right from the start based on the software. Customer services and seamless processing of all associated transactions can all be achieved with the CRM system. The solution will go into live operation with the start of business.
About Actavis
The Actavis group is one of the key players worldwide in the development, manufacturing and distribution of generic drugs (non-branded copies of drugs which contain identical active ingredients and for which the patent has expired). Through a series of acquisitions the company was able to become one the five largest manufacturers of generic drugs in the pharmaceutical industry. The Icelandic company, which was founded in 1959 and whose main office is located in Reykjavik, currently employs 10,000 in more than 30 countries. The trajectory of this rapidly expanding company is currently focused on central Europe, EU acceding countries and the US market.
About update software AG
update software AG (www.update.com) was founded in Vienna in 1988. With around 200 employees and a turnover of 18.6m Euro (2005), update is the leading supplier of CRM solutions in Europe. update software AG is listed on the German Stock Exchange in Frankfurt am Main.
Products from update are currently being used by more than 100,000 staff in over 900 companies. A selection of update customers: 3M, American Express Finanzmanagement, the advertising department at the BILD newspaper group, AstraZeneca, bauMax, BAWAG P.S.K., Canon, DuPont, ESTAG, Hassia Group, Landesbank Rheinland-Pfalz International S.A., LBS Nord, MagnaSteyr, Pernod Ricard and ratiopharm. update software AG maintains a network of strategic partnerships with system integrators such as Atos Origin, Hewlett Packard, IDS-Scheer, Sensix and Siemens Business Services.
Contact
|
update software AG |
Profil Marketing OHG | |
| Sanem Keser-Halper | Tanja Stemmermann | |
| Operngasse 17-21 | Humboldtstraße 21 | |
| A-1040 Wien | D-38106 Braunschweig | |
| Tel.: +43 1 878 55 - 125 | Tel.: +49 531 387 33 - 22 | |
| Fax: +43 1 878 55 - 220 | Fax: +49 531 387 33 - 44 | |
| sanem.keser-halper@update.com | t.stemmermann@profil-marketing.com | |
| www.update.com | www.profil-marketing.com |
