Ströer – the outdoor advertising leader has chosen update.seven to manage the customer relations

CRM  in Media Industry

Warsaw, February 2007 +++ update CRM S.A. and Ströer Out-of-Home Media have signed the agreement for license sales and implementation of the update.seven CRM software suite at Ströer Out-of-Home Media. Ströer Out-of-Home Media is the leader in the Polish outdoor advertising market. The key success factor in this dynamic industry is to maintain a high quality customer relationship.

The implementation of update.seven will allow Ströer to effectively manage all the processes related to the customer as well as to execute projects at every step – starting from a brief to running complex campaigns. In the first implementation phase all employees in the Customer Service Department will start to use the standard media functionality of update.seven, such as: accounts, brands, advertising agencies and relations among the different parties, history of contacts, offers and orders. In the same project phase the sales representatives will start working remotely on their customer’s data.
In the second phase the update CRM system will be integrated with the existing IT infrastructure namely with the existing campaign administration tools and Stöer’s SAP ERP suite.

„We decided on ’the media solution’ from update to support our salesforce and account managers in selling adverts and maintaining the relations with media houses. It was essential for us to run a basic CRM functionality within two months from the project start. During the selection process update’s proven CRM industry know-how was highly appreciated” – said Bogdan Rowiński, Director Customer Service Department, Ströer Out-of-Home Media.

update.seven is an enterprise class CRM solution, yet fast to implement, easy to customize and highly scalable both in terms of size and functionality.

About Ströer Out-of-Home Media
Ströer Out-of-Home Media, one of the world’s leading outdoor advertising companies has been present in Poland since 1999. It possesses more than 18 thousand outdoor carriers all over the country. Its market share amounts to 23%, almost 50% in the billboard market and 25% in the Premium segment. Ströer offers various outdoor carriers, including: Super Scroll, Super 12 and Super 18. The company is the sole owner of outdoor advertising installations located in the Warsaw underground.

Ströer employs 130 people in its offices in Warsaw as well as in Kraków, Bytom, Poznań, Wrocław, Łódź, Szczecin and Gdańsk. Within Outdoor Innovation Program Ströer has implemented innovative solutions, which are expected to contribute to the development of Out-of-Home Media sector in Poland.

Ströer Group International offers more than 250 thousand outdoor carriers in 12 European countries.

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