CRM on the iPhone
update.seven touch is a professional CRM application for Apple’s iPhoneVienna, May 5, 2008 +++ update software AG, one of the leading European producers of Customer Relationship Management solutions, which is headquartered in Vienna, is now bringing CRM to the iPhone. The mobile online application that makes the professional update.seven CRM system available on the revolutionary Web phone by Apple for the first time is called update.seven touch (
www.update.com/touch). This online application, which the user simply calls up using the Safari browser on the iPhone, was developed from scratch by update to suit the pioneering concept of the iPhone. It represents a quantum leap in mobile operability. Precisely like the Apple iPhone, update.seven touch spoils the user with a clear, intuitive visual language that avoids cumbersome menu structures. The motto: don’t click -- touch! The multi-touch screen makes simplicity an art form: large icons and new navigation paths spare users tiresome typing on small keyboards. update.seven touch is the first mobile CRM application that exploits the potential of the iPhone and takes advantage of its pioneering operational concept. For good reason: the iPhone is developing into the mobile business device of the future.In update.seven touch for the iPhone, intuitive pictograms ensure that the mobile user can access the desired customer information with a few touches and no more time is wasted with search procedures. And because CRM is all about people, in addition to the name on the hit list, you can see a portrait photo of the person -- for faster identification. Google Maps is completely integrated into update.seven touch so that the user can start route planning with a touch of the finger. And just like the other client applications for update.seven, each element in update.seven touch, including fields, lists, and input, can be configured by the administrator according to the user’s needs with just a few easy clicks. Simplicity and access speed to the relevant information were the foremost goals of the developer: with update.seven touch on the iPhone, mobile CRM really becomes mobile.
About update software AG
update software AG (
www.update.com) was founded in Vienna in 1988. With nearly 300 employees and sales of EUR 32.5 million in 2007, it is the leading European supplier of premium CRM solutions. update software AG is listed on the German stock exchange in Frankfurt am Main. Today, update’s products are used by more than 1300 companies and more than 150,000 users. update’s clients include, among others: 3M, American Express Bank and Financial Management, the advertising department of the newspaper group BILD, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, Kärcher, LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Saint-Gobain Isover, Sony Deutschland, UnicreditBank Hungary as well as the Sparkasse Bremen and 200 other German savings banks. update also has strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.Contact:
| update software Germany GmbH |
Möller Horcher Public Relations GmbH |
|
| Kerstin Schmidt |
Gabriele Horcher |
|
| Darmstädter Landstr. 125 | Ludwigstr. 74 |
|
| D-60598 Frankfurt am Main |
D-63067 Offenbach/Main |
|
| Tel.: +49 (0)69-427231-101 |
Tel.: +49 (0)69-809096-52 |
|
| Fax: +49 (0)69-427231-201 |
Fax: +49 (0)69-809096-59 |
|
| kerstin.schmidt@update.com |
gabriele.horcher@moeller-horcher.de |
|
| www.update.com |
www.moeller-horcher.de |
