DAIICHI SANKYO DEUTSCHLAND adopts pharmaceutical CRM solution from update software AG
Interdepartmental transparency with update.sevenMunich, September 1, 2008 +++ DAIICHI SANKYO DEUTSCHLAND GmbH, the German subsidiary of the third-largest Japanese pharmaceutical company, has successfully adopted the pharmaceutical CRM system from update software AG. update software AG is one of the leading European producers of CRM solutions. It is headquartered in Vienna. More than 400 employees of DAIICHI SANKYO DEUTSCHLAND -- including more than 350 on the sales force -- are now using the Web-based version of the CRM solution update.seven in a variant that was developed specially for the pharmaceutical industry. At DAIICHI SANKYO DEUTSCHLAND, update.seven serves the purposes of main data and key account management, visit planning and documentation, and multi-level campaign and event management, among other things. Bucking the trend towards eliminating sales positions, DAIICHI SANKYO DEUTSCHLAND has grown significantly; in August, it took over approximately 130 employees from the Primary Care sales force of Merck Pharma GmbH. With approximately 1800 employees, DAIICHI SANKYO EUROPE achieved net sales of EUR 482 million in 2007.
Simone Mai is the project director for the CRM introduction at DAIICHI SANKYO DEUTSCHLAND GmbH. She explains why, after detailed presentations by three CRM suppliers, the decision was made to select update: "The result was clear: all of our project participants -- both the sales force and inside sales -- voted unanimously for update. update.seven was able to map all the required processes that we had defined in detail in our specifications, and many things were already standard with update. The quality of the pharmaceutical-specific CRM solution won us over, as did the price." Today, it’s not just all the sales force employees who have access to the Web-based system that DAIICHI SANKYO DEUTSCHLAND is having hosted by an external provider; all the employees in inside sales do too. "Our CRM system is used very actively today," reports Simone Mai, "also as a communication platform for customer inquiries. This way, interdepartmental transparency reigns."
About DAIICHI SANKYO
DAIICHI SANKYO is a pharmaceutical company that is active worldwide. It focuses on research about and sales of innovative pharmaceutical products. The company was founded in 2005 after the merger of the two traditional Japanese companies, Daiichi and Sankyo. With annual sales of more than EUR 5.4 billion in 2007, DAIICHI SANKYO is among the 20 leading pharmaceutical companies in the world.
The company headquarters is located in Tokyo, the European central office is in Munich. DAIICHI SANKYO DEUTSCHLAND GmbH is responsible for the company’s activities in Germany; it is also headquartered in Munich. In Europe, DAIICHI SANKYO employs more than 1800 people; of these, 1200 are active as pharmaceutical representatives. DAIICHI SANKYO has its European production plants in Pfaffenhofen in Bavaria and in Altkirch in France.
In its research activities, the company focuses on the areas of the heart/circulation, hematology, diabetes, anti-infectants, and cancer. The goal is to develop pharmaceutical products that count as the "best" in their class or that establish a new class of active ingredients.
For additional information, visit
www.daiichi-sankyo.de. About update software AG
update software AG (
www.update.com) was founded in Vienna in 1988. With nearly 300 employees and sales of EUR 32.5 million in 2007, it is the leading European supplier of premium CRM solutions. update software AG is listed on the German stock exchange in Frankfurt am Main. Today, update’s products are used by more than 1300 companies and more than 150,000 users. update’s clients include, among others: 3M, American Express Bank and Financial Management, the advertising department of the newspaper group BILD, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, Kärcher, LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Saint-Gobain Isover, Sony Deutschland, UnicreditBank Hungary as well as the Sparkasse Bremen and 200 other German savings banks. update also has strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.Contact:
| update software Germany GmbH | Möller Horcher Public Relations GmbH | |
| Kerstin Schmidt |
Gabriele Horcher | |
| Darmstädter Landstr. 125 |
Ludwigstr. 74 | |
| D-60598 Frankfurt am Main |
D-63067 Offenbach/Main | |
| Tel.: +49 (0)69-427231-101 | Tel.: +49 (0)69-809096-52 | |
| Fax: +49 (0)69-427231-201 | Fax: +49 (0)69-809096-59 | |
| kerstin.schmidt@update.com |
gabriele.horcher@moeller-horcher.de |
|
| www.update.com |
www.moeller-horcher.de |
|
| DAIICHI SANKYO | ||
| Olaf Lamberz | ||
| Corporate Communications | ||
| Tel: +49 (0)89-78 08-442 | ||
| olaf.lamberz@daiichi-sankyo.eu |
