Mediaprint optimises sales of subscriptions using the update.seven CRM solution

Vienna/Frankfurt, 16 October 2007 +++ The Mediaprint Zeitungs- und Zeitschriftenverlag GmbH&Co KG has chosen the update.seven CRM solution from update software AG. Mediaprint is responsible, amongst other things, for the sale of advertising space, the printing and the sales of the Kronen Zeitung, the Kurier as well as the Neue Kärntner Zeitung. update is one of the leading producers of CRM systems in Europe. update.seven will be introduced in the subscription sales of Mediaprint, since Mediaprint daily newspapers reach around 800,000 subscribers in Austria. update.seven will optimise the customer service as well as the management of campaigns and actions of all three dailies in the future. Thereby the update CRM solution will be integrated as the central system for customer contact with both the call centre and the subscription systems. As a front end system, the CRM solution is then available to 350 call centre and sales employees. In the next ten months the update partner Sensix IT-Solutions will implement update.seven, and the area of data mining will be taken over by Vienna based Viscovery Software GmbH.

For Horst Pensold, the person responsible for E-Business at Mediaprint sales, the introduction of a high performance CRM system in subscription sales was logical: “Up to now we have worked with individually programmed administration software, which however reaches its limits with data classification and evaluation. Alongside the focus on the business and the experience gained in similar projects in the media sector, the fact that update, as an Austrian company, knows the domestic market very well, speaks for itself. The flexibility of update.seven also impressed us.” update.seven is available in a sector version for media companies, which covers many special requirements of the sector as standard, and thanks to the dynamic data model can be quickly and easily adapted to individual requirements. “With the central data handling in update.seven, our employees in the subscription sales department have access to all necessary information about our customers, be it master data from the customer care programme or information about new customers,” explained Pensold. “We can offer our customers the greatest possible service, whether they contact us personally, by email, letter or telephone. And this helps us to keep our customers satisfied.”

About update software
update software AG (www.update.com) was founded in Vienna, Austria, in 1988. With more than 260 employees, and revenues of €23.4 million in 2006, it is Europe’s leading CRM (customer relationship management) solution provider. It is quoted on the Frankfurt Stock Exchange.
update products are used by more than 150,000 employees at over 1,200 leading companies. References include 3M, American Express, BILD newspaper publishing group’s advertising department, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, the Hassia Group, UnicreditBank Hungary, Landesbank Rheinland-Pfalz International S.A., LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Sony Deutschland, as well as Sparkasse Bremen, Sparkasse Hamburg, and 200 other German Sparkassen. update cooperates with carefully selected systems integration partners, such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.

Contact

Möller Horcher Public Relations GmbH
Gabriele Horcher
Ludwigstr. 74
D-63067 Offenbach am Main
Telefon: +49 (0)69-809096-52
Fax: +49 (0)69-809096-59
gabriele.horcher@moeller-horcher.de
www.moeller-horcher.de