Orthomol GmbH migrates to update.seven pharma solution

update.seven wins over Orthomol with flexible customizing possibilities

Vienna, April  21, 2008 +++ Orthomol pharmazeutische Vertriebs GmbH, Langenfeld, a market leader in the segment of orthomolecular nutritional medicine, has decided on the industry CRM solution update.seven. The special pharma version of update.seven will replace the existing CRM system RegMED by Regware at Orthomol. Currently, update is carrying out the system transformation in close cooperation with Orthomol.

On the search for a modern and flexible pharma CRM solution that optimally supports the rapid growth course of the company, Orthomol discovered update. update software AG, a leading European producer of CRM solutions headquartered in Vienna, took over Regware GmbH in January 2006.
In the current pharma version of update.seven, many functions of the previous system are already present in the standard version. "The new CRM solution should especially have flexible customizing possibilities," explains Richard Bergheim, Marketing Info Service at Orthomol. "With update.seven, our administrators will be in a position to make adjustments themselves and to tailor the CRM solution precisely to our requirements -- without high implementation costs and without depending on external service providers." The new system also delivers extensive analysis possibilities and high-performance event management. Overall, in the future 265 employees in the customer service center, as well as in Marketing and inside sales and on the sales force at the Langenfeld company will work with update.seven.

At Orthomol, the changeover from RegMED to update.seven will occur step by step from department to department and regionally according to sales force lines. A temporary parallel operation of both CRM systems is planned for the transition. Individually-created bidirectional interfaces will enable smooth data exchange and ensure easy cooperation during the transition phase. The migration to update.seven should be completed by the end of the year. "We are very optimistic that we can change our system over quickly, since due to the use of RegMED, essential structures are already present," opines Richard Bergheim. "Now, however, we have the opportunity to think over and optimize flows and processes, for example in sales force control or in campaign management. That update software AG took over Regware is an advantage for us: this way, the update employees know both CRM systems as well as our own company and processes very well. Therefore, the learning curve is short." This factor was also a decisive criterion for the exclusion of other solutions during the system selection.

About update software AG

update software AG  www.update.com was founded in Vienna in 1988. With nearly 300 employees and sales of EUR 32.5 million in 2007 (preliminary, unaudited figures), it is the leading European supplier of premium CRM solutions. update software AG is listed on the German stock exchange in Frankfurt am Main. Today, update’s products are used by more than 1300 companies and more than 150,000 users. update’s clients include, among others: 3M, American Express Bank and Financial Management, advertising department of the newspaper group BILD, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, Kärcher, LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Saint-Gobain Isover, Sony Deutschland, UnicreditBank Hungary as well as the Sparkasse Bremen and 200 other German savings banks. update also has strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.

About Orthomol pharmazeutische Vertriebs GmbH

In 1991, Dr. Kristian Glagau and his partner Dr. Hans Dietl founded Orthomol pharmazeutische Vertriebs GmbH. Within a few years, the company grew to be the market leader in the orthomolecular nutritional medicine segment. Orthomol develops and sells balanced, dosed micronutritional combinations as food tailored for particular illnesses for particular purposes (supplemental balanced diets) and nutritional supplements. The combinations consist, among other things, of vitamins, minerals, trace elements, and secondary plant compounds. Orthomol also sets new standards when it comes to quality: this Langenfeld company is the first in its segment to achieve certification according to ISO 22000:2005. This single global and extensive standard for food safety guarantees the highest quality and security in the development and the choice of raw materials on through to the finished product. The Orthomol premium products are available exclusively in pharmacies.

contact:

update software Germany GmbH		Möller Horcher Public Relations GmbH
Kerstin Schmidt		Gabriele Horcher
Darmstädter Landstr. 125		Ludwigstr. 74
D-60598 Frankfurt am Main		D-63067 Offenbach/Main
Tel.: +49 (0)69-427231-101		Tel.: +49 (0)69-809096-52
Fax: +49 (0)69-427231-201		Fax: +49 (0)69-809096-59
kerstin.schmidt@update.com		gabriele.horcher@moeller-horcher.de
www.update.com		www.moeller-horcher.de