The CRM project at Hemmink

Amsterdam, October 2007- Hemmink B.V., an importer of electro-technical installation equipment, has opted for update.seven, the CRM solution from update software, for its sales, marketing and service processes.

With update.seven, Hemmink shall reduce costs sharply through better management of its marketing and sales processes. With the CRM solution from update software, all contact and client details shall be centralised and made accessible for each employee, which shall improve internal communication. Through the integrated screens of update.seven, Hemmink can manage meetings, tasks and projects, in addition to client contacts, in a client-orientated manner. This ensures that Hemmink is able to offer its clients a better service and it will also reduce service costs. Furthermore, update.seven makes more management information available in order to communicate and make sales in a more focussed manner.

“We have opted for update software as our CRM supplier because with update.seven, we cannot only adapt screens easily, quickly and without programming, but also processes and workflows. As a result, the software can be adapted to our own needs and as a company, your hands are not tied by the CRM supplier”, according to Renze Meester, CRM project manager of Hemmink B.V.

update.seven will go live in week 41 with the client management module, after which the other modules will follow quickly. In total, 40 users in the Marketing, Sales and Service department will make use of update.seven.

About Hemmink
Hemmink B.V. of Zwolle is an importer of electro-technical equipment, attachment equipment, cable television components, wire and cable, safety equipment and technical tapes. Hemmink B.V. was founded in 1951 and owes its success to a long-term partnership with its business contacts. With a young and enthusiastic team of employees that numbers around 50, Hemmink can be viewed as a constant, reliable presence within the electro-technical and cable television market.

About update software
update software is Europe’s leading supplier of Customer Relationship Management solutions and specialises in the automation of complex business processes. With update.seven, the CRM solution from update software, one cannot only adapt screens easily, quickly and without programming, but also processes and workflows. This offers our clients that lowest possible TCO (Total Cost of Ownership) and maximum flexibility.

The application can be delivered in, amongst others, a web, client server, PDA, Blackberry and smart phone version in 21 languages. update CRM is used by no fewer than 1,400 clients and more than 150,000 users throughout Europe. Canon Europe, BAM, Pernod Ricard, Hans Grohe and American Express are just a few of the notable clients of update software. For more information, go to www.update.com