Westland Kaasspecialiteiten opts for update software’s CRM solution
Amsterdam, September 2007- Westland Kaasspecialiteiten, an A-brand supplier which specialises in the development, selling and marketing of cheese brands such as Maaslander and Old Amsterdam, has chosen update software’s CRM solution.
After a smooth implementation process, Westland Kaasspecialiteiten’s CRM solution has recently gone live with support from Chainresult. “update software’s CRM solution provides good support for our sales processes and security for our customer data. Now that the implementation for our customer data in the Netherlands has been completed, we are starting with the further implementation of customer data in the other sales countries and the use of the application by other divisions within our organisation” explains Arjan Westland, ICT manager of Westland Kaasspecialiteiten. update software was chosen as the CRM supplier because it uses technology whereby not just the screens, but also the processes can be completely adapted to the specific needs of Westland Kaasspecialiteiten by means of parameterising and therefore, without programming. This offers Westland Kaasspecialiteiten the lowest possible TCO (Total Cost of Ownership) and maximum flexibility.
About Westland Kaasspecialiteiten
Westland Kaasspecialiteiten is a 100% subsidiary of the Westland Kaas Group. The latter is an international supplier of brand-name cheese and no-name cheese. The most notable brands are Maaslander (www.maaslander.nl), Westlite (www.westlite.de) and Old Amsterdam (www.oldamsterdam.nl). The most important markets for the brands are the Netherlands, Germany, Belgium, Spain and Italy. The no-name cheese is sold worldwide. The company was founded in 1936 as a cheese merchants and in 1978, it began with its brand-name strategy. Westland Kaasspecialiteiten is a 100% family company. Marketing and Commerce are the company’s most important activities. Innovation is an important motivation for modernising the cheese industry.
About update software
update Software is Europe’s leading supplier of Customer Relationship Management solutions. The company specialises in the automation of complex business processes with workflows. The application is fully configurable without programming and can be delivered in, amongst others, a web, client server and PDA version in 21 languages. update CRM is used in Europe by no fewer than 1450 clients and more than 150,000 users. In addition to Westland Kaasspecialiteiten, other Benelux clients of update include 3M, Pernod Ricard, Jones Lang LaSalle and BAM. For more information, go to www.update.com
