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mobilkom austria and update bring mobile CRM on Blackberries

Partnership agreement offers an increased efficiency in field services to A1 clients

Vienna, August 5, 2008 +++ mobilkom austria has signed an agreement with the Vienna CRM experts update software AG regarding mobile Customer Relationship Management; update is one of the leading European producers of premium CRM solutions with daughter companies all over Europe (www.update.com). The cooperation of both leading-edge providers, mobilkom austria and update, offers the business clients a highly professional CRM solution for their field services employees: the CRM application update.seven mobile for Blackberry terminal devices is thoroughly tested by mobilkom austria and certified for usage in the A1 network.

“The salespeople who have direct on-site access to complete client data can better approach individual preferences, can respond faster, and can work altogether more efficiently. In order to allow our clients to be always a step ahead, we offer them special mobile CRM solutions via Blackberry,” explains Dr. Hannes Ametsreiter, board member for Marketing, Distribution, and Customer Service at mobilkom austria and board member for Marketing and Customer Services at Telekom Austria TA. “With update, we have now won another dependable solution partner,” added Ametsreiter with regard to the partnership program.

update CEO Thomas Deutschmann also emphasizes the advantages of the partnership agreement: “mobilkom austria has thoroughly proven the functionality of update.seven mobile in the A1 network. This is the perfect option for all who need CRM on their Blackberry. No wonder that out of the top 100 Austrian companies, 92 are mobilkom austria clients.”

update.seven facilitates mobile access to CRM data in the head office on a user-friendly interface. The CRM Suite may be fully configured on the main server, without any additional installations, and this makes it extremely flexible. Moreover, the Secure Socket Layer technology and the Client Authentification as well as special security encodings are provided. The application works without installing any additional client, and access is provided through the internal Blackberry browser. The application builds on the basis of “update.seven” and targets both existing and new customers. We kindly recommend to those who are interested to obtain more information about A1 from their A1 customer representative or about the solution from update.

The partnership agreement between mobilkom austria and update is also a response to the general trend for mobile business application. Many update business clients are actually already using exclusively the mobile version of the CRM solution. update.seven mobile offers the users, on their terminal devices with online connection – for example on the Blackberry –, all the possibilities to view, edit, and re-enter data records, which are saved in the main CRM database of the company, and also to create visit reports. This way, both the Distribution and the Field Service departments are constantly provided with all the relevant client data, and the client information compiled on-site may be entered immediately into the main CRM system of the company.


About mobilkom austria

With 4.1 million clients and a market share of 41.2%, mobilkom austria is a leading mobile network operator in Austria. During the fiscal year 2007, the company, headquartered in Vienna, generated sales of EUR 1,660.2 million. The leadership in innovation that mobilkom austria holds has been highlighted at the first world GPRS launch in August 2000 and at the launch of one of the first commercial UMRS networks in Europe in April 2003 as well as at the first world HSDPA implementation in the UMTS network in January 2006 and HSUPA in February 2007.

The mobilkom austria group takes the success of mobilkom austria beyond the Austrian borders. The mobilkom austria group includes mobilkom austria, Velcom in Belarus, Mobitel in Bulgaria, Vipnet in Croatia, Si.mobil in Slovenia, mobilkom liechtenstein, Vip mobile in Serbia, and Vip operator in Macedonia.


About update software AG

update software AG  ( www.update.com) was founded in Vienna in 1988. With nearly 300 employees and sales of EUR 32.5 million in 2007, it is the leading European supplier of premium CRM solutions. update software AG is listed on the German stock exchange in Frankfurt am Main. Today, update’s products are used by more than 1300 companies and more than 150,000 users. update’s clients include, among others: 3M, American Express Bank and Financial Management, the advertising department of the newspaper group BILD, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, Kärcher, LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Saint-Gobain Isover, Sony Deutschland, UnicreditBank Hungary as well as the Sparkasse Bremen and 200 other German savings banks. update also has strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.


Contact:

update software AG   Möller Horcher Public Relations GmbH
Mag. Birgit Gruber
  Gabriele Horcher
Operngasse 17-21
  Ludwigstr. 74
A-1040 Wien
  D-63067 Offenbach/Main
Tel.: +43 (0)1-87855-125   Tel.: +49 (0)69-809096-52
Fax: +43 (0)1-87855-200   Fax: +49 (0)69-809096-59
 birgit.gruber@update.com    gabriele.horcher@moeller-horcher.de
 www.update.com     www.moeller-horcher.de
     
mobilkom austria    
Mag. Werner Reiter    
Obere Donaustraße 33    
A-1020 Wien    
Tel.: +43 (0)664 3312720    
Fax: +43 (0)1-33161-2709    
 w.reiter@mobilkom.at    
 www.mobilkom.at    
PR Contact International
Gabriele Horcher
Möller Horcher Public Relations GmbH

Ludwigstr. 74
63067 Offenbach
Deutschland

Tel: +49 69 809 096 52
Fax: +49 69 809 096 59

E-Mail
www.moeller-horcher.de