update ICCH presents a workshop about analytic CRM for the pharmaceutical industry
Optimize the efficiency of pharmaceutical sales with analytic CRM
Munich / Vienna, March 13, 2008 +++ update ICCH Gmbh, the International Competence Center Healthcare of update software AG, will present the CRM business workshop "Analytical regulation instead of never ending speculation" on April 24, 2008 in Munich and on April 29, 2008 in Vienna. update software AG, a leading European CRM producer headquartered in Vienna, has bundled its special CRM expertise in the healthcare sector in the ICCH. The interactive workshop of the update ICCH focuses on the integration of analytic and operative CRM for the marketing and sales of pharmaceutical companies. Introduced by experts, the participants will consider the potential of analytic CRM in today’s pharmaceutical market. Using practical examples, the workshop participants will learn how they can increase the efficiency of their customer relationships through active sales management and the assessment of sales potential and marketing activities. In his presentation "Sales force effectiveness & marketing excellence," Jörg Camp, Sales Director of the update ICCH, discusses how analytic CRM can provide answers to the increasing complexity in the pharmaceutical market. Timo Klein and Andreas Schulz of IMS Health will discuss the connection between business intelligence and analytic CRM. The ICCH Sales Manager Florian Vogel will also work through a business case from the pharmaceutical industry together with the participants in his contribution "Isolated and integrated assessment of performance increase." Hatice Camdere, Director of the Domestic Sales Force at ratiopharm GmbH, will also show the participants how the pharmaceutical giant ratiopharm uses analytic CRM successfully. For information and registration, please contact Tobias Zembrod: 089/890213-33,
tobias.zembrod@update.com oder unter 
www.update.com/analytics. For its premium CRM solution update.seven, of which there is also a special version for the pharmaceutical industry available, update offers the OLAP module update.seven analytics, which expands the operative functions of update.seven to include analytic capabilities. With update.seven analytics, you can create extremely precise analyses of a company’s internal and external CRM data and present it in standard reports. With update.seven analytics, pharmaceutical companies can, for example, check quickly and easily whether their sales force employees are visiting a particular target group such as doctors or pharmacists with topics really relevant for them and assess the relationship in which marketing and sales costs stand to the results striven for.
About update software AG
update software AG (
www.update.com) was founded in Vienna in 1988. With nearly 300 employees and sales of EUR 32.5 million in 2007 (preliminary, unaudited figures), it is the leading European supplier of premium CRM solutions. update software AG is listed on the German stock exchange in Frankfurt am Main. Today, update’s products are used by more than 1300 companies and more than 150,000 users. update customers in the healthcare sector include Actavis, ALK-Abéllo, Almirall, AstraZeneca, Betapharm, Biomet, Bioscientia, Biotronik, Boehringer Ingelheim, BSNmedical, Daiichi-Sankyo Deutschland, Ferring Arzneimittel, Fresenius Kabi, Heel, Jenapharm, Mundipharma, Orthomol, Pluradent, Ratiopharm, Riemser Arzneimittel, Sandoz, Schülke & Mayr, Verla Pharm, and Wala Arzneimittel. update also has strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix, and Steria Mummert Consulting.
contact:
| update software AG | Möller Horcher Public Relations GmbH | |
| Mag. Birgit Gruber |
Gabriele Horcher | |
| Operngasse 17-21 |
Ludwigstr. 74 | |
| A-1040 Wien |
D-63067 Offenbach/Main | |
| Tel.: +43 (0)1-87855-125 | Tel.: +49 (0)69-809096-52 | |
| Fax: +43 (0)1-87855-200 | Fax: +49 (0)69-809096-59 | |
| birgit.gruber@update.com |
gabriele.horcher@moeller-horcher.de |
|
| www.update.com |
www.moeller-horcher.de |
