update wins CRM Excellence Test 2007 against strong competition

Vienna, November 19, 2007 +++ update software AG, one of the leading European producers of CRM solutions with head office in Vienna, has garnered first place at the CRM Excellence Test 2007 with its premium CRM solution update.seven. The comparative test was conducted by the Gesellschaft zur Prüfung von Software mbH [Association for the Testing of Software], (www.gps-ulm.de) and the Berlin CRM business consultancy Stephan Bauriedel (www.sbauriedel.de). update managed to prevail against such renowned enterprises as Microsoft, Oracle and Sage and clearly came out on top. update.seven was the only CRM solution to get top marks in all decisive categories. At the same time update.seven was awarded the GPS quality seal of approval “CRM Excellence”.

To test and evaluate the ten participating CRM solutions, GPS and the CRM expert Stephan Bauriedel developed a test scenario that placed typical demands on marketing, sales and service as well as management functions and was closely geared to the real challenges facing an international industrial enterprise. Thus leading CRM systems were tested for the first time across the entire process chain by means of real business transactions. The evaluation showed that the majority of CRM solutions is primarily geared to support processes in marketing and sales and rather neglects functions like service and management information. update.seven, on the other hand, managed to impress in all four areas with high point totals, just as it did with other quality criteria that were also assessed, such as efficiency, user friendliness and flexibility. In its assessment GPS especially stressed the consistency and professionalism with which update.seven manages activities in marketing, sales and service, and emphasized the ideal suitability of the winning solution for international businesses.

About update software AG

update software AG (www.update.com) was founded in Vienna in 1988. With more than 260 employees and annual sales of over 23.4 million Euro in 2006 it is the leading European provider of premium CRM solutions. update software AG is listed at the German stock exchange in Frankfurt am Main. Today update products are being used in more than 1,300 businesses by over 150,000 users. Customers of update are, among others, 3M, American Express Banking and Financial Management, the Ad Department of the BILD newspaper group, AstraZeneca, BAWAG P.S.K., Canon, DuPont, ESTAG, Hassia Group, UnicreditBank Hungary, Landesbank Rheinland-Pfalz International S.A., LBS Nord, MagnaSteyr, Pernod Ricard, ratiopharm, Sony Germany as well as the Savings Banks Bremen, Hamburg and 200 other German savings banks. Update also maintains strategic partnerships with businesses such as Atos Origin, Hewlett Packard, Sensix or Steria Mummert Consulting.