CRM | Consumer Goods

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Our customers in Consumer Goods

The enduring loyalty and satisfaction of our clients is the persuasive result of our successful customer relationship management.
Approximately 150,000 satisfied users at about 1200 companies worldwide have been won over by our CRM solutions. Here are a few clients in Consumer Goods we’d like to introduce to you:

Installations:
The Netherlands

Farm Frites

Farm Frites offers a complete range of French fries and potato products, either deep frozen or fresh. Farm Frites is a total supplier for all kinds of potato products and thereby an ambitious grower.

They double their turnover every five years. Farm Frites is active in two specific markets: retail (supermarket and hypermarket chains) and foodservice (hotel and catering wholesalers, purchasing consortiums, hotel and restaurant chains, party caterers, cafeterias, fast-food chains). 

  • An independent family company established in 1971
  • Takes third rank among potato processing companies in the world
  • Every year approx. 1,200,000 tons of potatoes are processed into more than 600,000 tons of potato products
  • 17 sales offices worldwide; 8 production companies and more than 1700 employees work for Farm Frites, around the globe
  • Their sales offices export 90% of its products into more than 45 countries.
Installations:
Germany
Case studies:
Hassia Mineralquellen

Hassia Minaralquellen

Hassia Mineralquellen – beverage manufacturer of well-known brands such as Rosbacher, Bad Vilbeler Elisabethen Quelle, Kaiser Friedrich Quelle, Bad Vilbeler UrQuelle, bizzl and Rapp´s.
„We are really satisfied with how quickly update was able to meet our specific needs. Already now Hassia’s specific requirements in the areas of sales call planning, listing and point of sales surveys are represented.“
(Werner Jacobi, CRM Project Manager)
Installations:
The Netherlands

Leaf Holland

Leaf Holland is a powerfull company with a leading roll in the candy market. Leaf’s main A-brands Red Band, Sportlife, Venco, Xylifresh 100 find their way to a satisfied customer through the channels of super markets, petrol stations and paper shops.

Leaf Holland is a part of Leaf. Leaf is a leading candy company in Europa and a part of CVC Capital Partners and Nordic Investments. Thanks to its position in such a large company, Leaf Holland is a dynamic centre in the World of Sweets.


"Our Field Sales Department uses Marketing Manager to reach all the candy channels. A userfriendly and effective tool to registrate and plan customer visits. When you really know your customers you get the most out of your visits. Marketing Manager is an fine tool to support this goal."  (Annemarie Stam-Visser, Business Consultant ICT, LEAF Holland B.V.)
Installations:
Switzerland
Case studies:
Mars Switzerland

Mars Switzerland

Mars Schweiz AG, Zug, is the Swiss subsidiary of MARS Incorporated, USA. It employs approximately 120 people in the marketing and sales of more than 25 leading international brands, including MARS®, SNICKERS®, M&M’S®, PEDIGREE®, WHISKAS® and UNCLE BEN’S®. The company’s products are consumed on all five continents in more than 100 countries.
“Everything is faster and more professional. We can call it a success story”.
(Jürg Heri, Sales Project Manager)
Installations:
Germany
Case studies:
Maeurer + Wirtz: Responding to shifts in market demand with new software

Mäurer + Wirtz GmbH & Co. KG

Mäurer + Wirtz GmbH & Co. KG is an independent profit centre within the Dalli-Werke Wäsche und Körperpflege GmbH & Co. KG group. The fragrance manufacturer, which exports to over 140 countries and is ranked among the top fragrance manufacturers on the market, has always strived to deliver the highest quality.
"By accelerating processes and expanding functionality, and thanks to integration with our SAP/R3 system, we have been able to improve sales activities considerably." (Harald Ripp, project manager)
Installations:
The Netherlands

Westland Kaasspecialiteiten

Westland Kaasspecialiteiten is a subsidiary of Westland Kaas Groep. They are an international supplier of cheese brands like Maaslander, Westlite and Old Amsterdam. Their most important markets are the Netherlands, Belgium, Spain and Italy.

The company was founded in 1936 and in 1987 they started their brand strategy. Westland Kaas Group is a 100% family business. It’s an innovative company and marketing and sales are their most important activities.
Installations:
Austria Finland Germany Hungary The Netherlands Portugal Romania Russia Switzerland United Kingdom
Case studies:
CRM on a Big Scale - update at Pernod Ricard

Pernod Ricard Europe

Pernod Ricard is the second operator worldwide in spirits and wine with strong positions on every continent. Since it’s founding in 1975, the Group has developed one of the richest portfolios in the industry through internal growth and ambitious acquisitions. Its on-going success is due to a powerful corporate strategy.

Pernod Ricard Europe, a subsidiary of Pernod Ricard, is devoted to:

  • The wines and spirits production
  • The marketing and distribution of the brands from the group Pernod Ricard.

The key brands are: Ricard, Ballantine’s, Chivas Regal, Kahlúa, Malibu, Beefeater, Havana Club, Stolichnaya, Jameson, Martell, The Glenlivet, Jacob’s Creek, Montana, Mumm, Perrier-Jouët

Pernod Ricard is a "Pure Player" in Spirits and Wine with unlimited horizons.


"With the development and the implementation of a Core Model based on update we have achieved:
  • To create a framework stimulating business processes improvement.
  • Benefit from a collaborative approach while keeping flexibility for local implementation.
  • Develop and configure a tool, which is simple and user friendly, but also robust and complete.
  • Optimise costs, at local and PR Europe level. " (Vincent Fraitot | IT Director Pernod Ricard Europe)