CRM | Consumer Goods

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Consumer Goods | Case Studies

Many years of experience have enabled us to support a fast and flexible optimization of sales, marketing and service processes for international organizations.
Read about the CRM success of some of our clients in Consumer Goods:

Hassia Minaralquellen

Hassia Mineralquellen

„We are really satisfied with how quickly update was able to meet our specific needs. Already now Hassia’s specific requirements in the areas of sales call planning, listing and point of sales surveys are represented.“
(Werner Jacobi, CRM Project Manager)

Mäurer + Wirtz GmbH & Co. KG

"By accelerating processes and expanding functionality, and thanks to integration with our SAP/R3 system, we have been able to improve sales activities considerably." (Harald Ripp, project manager)

Mars Switzerland

Mars Switzerland

“Everything is faster and more professional. We can call it a success story”.
(Jürg Heri, Sales Project Manager)

Mäurer + Wirtz GmbH & Co. KG

Maeurer + Wirtz: Responding to shifts in market demand with new software

"By accelerating processes and expanding functionality, and thanks to integration with our SAP/R3 system, we have been able to improve sales activities considerably." (Harald Ripp, project manager)

Pernod Ricard Europe

CRM on a Big Scale - update at Pernod Ricard

"With the development and the implementation of a Core Model based on update we have achieved:
  • To create a framework stimulating business processes improvement.
  • Benefit from a collaborative approach while keeping flexibility for local implementation.
  • Develop and configure a tool, which is simple and user friendly, but also robust and complete.
  • Optimise costs, at local and PR Europe level. " (Vincent Fraitot | IT Director Pernod Ricard Europe)