Machinery and plant manufacturers are enjoying worldwide demand for their products and are driving forward the development and implementation of innovations. Increased globalisation and competitive pressure necessitate long-term customer relationships for clear differentiation from the competition and for success in the long-term.

The growing complexity of technical products, the customisation of customer requirements, the pressure for product innovation and increasingly shorter product life cycles require the fastest and most accurate methods of accessing information – a considerable challenge given the often complex process landscape in the Machinery and Plant Manufacturing sector.

Does the following describe your daily work routine?

• Turnover potential through up- and cross-selling can often not be identified and developed because the information required for this is either not available, not available in the right format or not available at the right time.
  
• Software barriers and other forms of media disruption between Sales and Service prevent a 360° perspective of customers and their servicing for sustainable customer retention.
  
• Valuable knowledge on customers, sales projects and market developments may well be available, but it is neither retrievable centrally nor analysable and can therefore not be used for the definition of efficient market development strategies.
• You wade through numerous visit reports so as to painstakingly extract the information relevant to you or e.g. for Planning, Quality Management or Service.
• Data pertaining to orders, originating from the quotation phase in Sales, is not automatically channelled into the subsequent order processing stage, but rather has to be input again manually.
• The planning of routine maintenance as per service contract is only possible with high manual overhead.
• Resource planning of service engineers is carried out manually; key service information is located in isolated systems.
• Minor changes to your existing CRM solution can only be carried out by the supplier, or not be carried out at all, and are associated with high additional expense and waiting times.
  

Our CRM solution enables you to achieve rapid production and precise evaluation of your customer relations data. In addition, you are supported throughout your entire CRM strategy.