Whether in pharmaceutical or OTC/consumer health product, possessing an accurate analysis of your marketplace and customers makes for the definition of concrete strategy and goals, and will further differentiate your enterprise from its competitors.

update.seven integrates flexible, comprehensive analysis and reporting capabilities from your database while enabling the graphical presentation you need for all types of communication. Market Intelligence and management All relevant institutions can be displayed in the system. This includes hospitals, practices, pharmacies, pharmaceutical wholesalers, physicians’ networks, health authorities, and many more. Qualitative, quantitative, custom primary and syndicated market research, including ad hoc electronic questionnaires and portfolio management issues capture in update.seven allows for the optimal segmentation of your target markets.

Campaign management and follow up

With our extensive direct marketing module, you can effortlessly plan and direct multi-level campaigns via different communication channels such as mailings, fax, telephone, email or Internet. Through the seamless collaboration and information management between all divisions executing on a campaign,  initiatives become more efficient, more effective and bring about a greater ROI. Through this campaign management tool, you can assess the performance of your entire marketing mix and focus your time and resoures on the most promising activities.

Sales management

With help from the sales management tool , reps’ territory planning and call preparation will become easy while also yielding considerably better results. Schedule, stage and map your workdays toward increasing the acceptance and productivity of your visits to doctors, clinics, and pharmacies. With the ability to select and graphically display specific data, every field sales representative can benefit from the latest sales analysis. update.seven enables you to easily integrate information from field sales representatives, such as addresses, IMS health data, etc., with detailed‚ analysis of regional market data, such as revenue from specific products, sales periods or zip codes.

Special administration of orders for the OTC/consumer healthcare and hospitals

Our functionality enables you to process orders and pricing with special conditions and input them into other systems. If you work in more than one currency, conversion to any designated currency happens automatically. Product information can be routinely transferred from the processing system and seamlessly integrated into your current IT architecture.

Rapid and simple documentation

With the mobile PDA solution as a compliment to the notebook, information can be input at the doctor’s office as free text or with standardized visitation reports.

Use the advantages our functionalitygives your business, because update.seven is the most direct way to your customers.