Analytic CRM for Pharmaceutical Companies
You’ll find a glance back at the event for both dates and the photo gallery here:
Munich | 4/24/2008
Vienna | 4/29/2008
The industry was "x-rayed" practically under current conditions. There was almost complete agreement about three things:
…must be answered as quickly as possible.
Munich | 4/24/2008 Vienna | 4/29/2008The industry was "x-rayed" practically under current conditions. There was almost complete agreement about three things:
- The generics market is in total chaos due to rapid discount contract developments
- In the prescription market, the therapeutic decisions are shifting from the general practitioner to the specialist or pharmacist
- Important marketing instruments (natural debates, trunk business) have been taken away from the OTC market
- How will we attain our company goals in the future?
- How do we measure the return on investment on marketing measures?
- How do we evaluate the various data sources in integrated fashion?
…must be answered as quickly as possible.
update.analytics will answer these questions for you and support your company performance in the future:
- Industry-specific analysis solution takes off directly from your business model
- Analyses for pharmaceutical sales and marketing answer your questions
- Pre-defined standard analyses (visit frequency, goal achievement, etc.)
- Easy, intuitive operation achieves high "compliance" also in the AD
- Flexible expandability
- Standard interfaces to external data suppliers such as IMS or InSight Health guarantee the incorporation of external data.
update.analytics does not just offer evaluations across all sales channels. Instead, it is a management instrument that directs the view to the priorities using uniform KPIs.
| Here you can find more information about update.seven analytics or download the Product Sheet. |
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