CRM | Challenges in Media
| Media companies have to face up to several challenges: Publishers, radio and television or agencies – all now have the task of serving readers and advertising customers via all channels and supplying them with current information. |  |
Most readers still reach for the daily newspaper, but many get the information they want from the Internet. This is particularly difficult for the print sector which, for years, has been showing a drop in circulation numbers.
- The figures for subscription and newsagent sales are decreasing; advertising turnover is collapsing. Which is why Web sites, newsletters or paid content are becoming more and more important for media companies.
- Newspapers and publishers, in particular, are being affected by the migration of advertising customers to the digital media. Promotions are used to try to reverse this: Special supplements aimed and particular target groups are booming and special issues focusing on wellness, construction, and holidays et al are still being used to convince advertising customers to make big investments.
Targeted customer approach
In order to reach customers and make them customised offers it is important to have precise knowledge of their desires and needs. Professional customer management gives media companies the opportunity to improve their sales & distribution and advertising, and build a strategy for the digital media sector.
With specific customer loyalty schemes, for example, it is possible to catch outgoing contracts with advertisers – on time – to check that the conditions have been fulfilled. A CRM system also has advantages for managing readers: test subscribers or those with a poor record of payment should not be approached at all.
With our CRM solution you will achieve quick recovery and precise evaluation of your customer relations data. You will also receive support for your entire CRM strategy.
