Our customers in Media
Approximately 150,000 satisfied users at about 1200 companies worldwide have been won over by our CRM solutions. Here are a few clients in Media we’d like to introduce to you:
 
|
ARD-Werbung SALES & SERVICES GmbHThe AS&S is a German nationwide marketing agent for television and radio advertising time. The range of services extends from local radio advertising to national TV advertising. The advertising agent uses media marketing to help refinance their customers – the media. And with its marketing, sales/distribution, planning and research divisions AS&S is a contact person for the advertising market."update.web has established itself as an important entity in our sales processes. The system was adopted by our employees and is used as an important information
and communication tool. We are on our way to making the best use of the many features of the system“ Michael Heffler (head of Sales Service at AS&S) |
 Installations:
|
Gruner+Jahr PolandG+J Poland is part of Gruner+Jahr, Europe’s largest magazine publishing company. G+J employs over 14,500 employees in 24 countries on 3 continents, produces over 300 magazines and newspapers including related internet web services."Strong competition in the advertising market has persuaded us to look for a solution that will enable our employees to become even more effective in acquiring new advertising customers and provide even more improved levels of service." (Marek Szpunar, Operation Director at Gruner+Jahr Poland)
|
|
Immobilien Scout 24Immobilien Scout GmbH is headquartered in Berlin and has been active nationwide since September 1999. Currently Immobilien Scourt 24 employs 250 people. Immobilien Scout GmbH is an equity holding between Scout24 Holding GmbH, Aareal Bank AG and Morgan Stanley and J.H.Whitney."With its extremely clearly laid-out desktops and automated processes,
marketing.manager provides ImmobilienScout24 users intuitive user navigation.” (Jürgen Böhm, Geschäftsführer Sales und Marketing) |
 Installations:
|
MediaprintThe Mediaprint Zeitungs- und Zeitschriftenverlag GmbH&Co KG has chosen the update.seven CRM solution from update software AG. Mediaprint is responsible, amongst other things, for the sale of advertising space, the printing and the sales of the Kronen Zeitung, the Kurier as well as the Neue Kärntner Zeitung."Alongside the focus on the business and the experience gained in similar projects in the media sector, the fact that update, as an Austrian company, knows the domestic market very well, speaks for itself. The flexibility of update.seven also impressed us.” (Horst Pensold | the person responsible for E-Business)
|
|
Wydawnictwo Nowa EraWydawnictwo Nowa Era, the leading Polish private publisher of educational books and supplementary materials, has implemented the CRM solution from update in order to effectively support marketing and sales activities.In the company, the marketing.manager CRM solution was implemented and integrated with the existing ERP system (Symfonia). The implementation covers 160 sales and marketing workers, including 75 educational representatives who work with notebooks. "Business processes in publishing houses are very extensive. We expected excellent know-how and expertise from a CRM system provider confirmed by successful implementations in companies with similar a profile and requirements to ours. The final rollout of 160 users was planned for February, which is the busiest season in our industry. We couldn’t risk making and/or causing any inconveniences for our customers.” (Adam Drobkiewicz, Vice-President of Management Board in Nowa Era)
|
 Installations:
|
Søndagsavisen a-sSøndagsavisen was established in 1978 and is an advertising-financed free newspaper distributed house-to-house. In 2005, the newspaper was distributed to 2.1 million households every weekend, or 85% of all households in Denmark. Søndagsavisen is clearly the largest and the only truly national newspaper in Denmark Søndagsavisen’s objective is to provide an overview of news and inspiration for the coming week’s shopping, working and leisure activities. In addition, Søndagsavisen aims to make things easier, cheaper and more fun for the whole family in their busy everyday lives.Søndagsavisen is a very effective medium for these advertisers, offering weekend distribution house-to-house, massive coverage without double coverage and gaps, and the opportunity to select relevant and clearly defined geographical areas. Among Søndagsavisen’s natural customer base are recruitment advertisers, national advertisers, large business units that need a wide customer base, stores with a dispersed customer group and chains or shops with two or more outlets. “marketing.manager is the third CRM system I have helped implement, and I have yet to see a CRM system that can do everything we want. However, with marketing. manager Columbus was able to put forward several solutions to some of our complex requirements." (Steen G. Andersen, Deputy Director)
|
|
Tirolean Daily NewsThe Tirolean Daily News was founded on 21 June 1945 and during its 60-year history, is the most widely read newspaper in Tirol. Alone in North Tirol, it reaches 61.9 per cent of the population daily. The Tirolean Daily News is today a modern, regional family and subscriber newspaper. Approximately 82,000 subscribers in all of Tirol benefit from the Tirolean Daily News’ Good Morning Service. With over 120,000 copies, the Tirolean Daily News is the strongest daily paper in entire region."For over 9 years now we have been using the CRM solution by update in several business divisions (among others for the dailies "Tiroler Tageszeitung" and "Neue-Zeitung für Tirol"), a solution that has adapted to our individual requirements over the years by implementing simple and quick changes. Due to our interest in the "Oberösterreichische Rundschau" sixty new colleagues will be working with the system in the near future to ensure the usual high service quality for the Rundschau customers as well." (Silvia Lieb, member of the Board of Moser Holding)
|
