The new CRM generation from update


User Experience


The new generation puts the focus on the user.
update.CRM is your personal CRM application.

  • Individually-configurable user interface according to your needs
  • Context-related visualizations
  • Structured display of your CRM data
  • Increased user acceptance and user enjoyment

It's intuitive, easy, and quick to understand the most important CRM information at a glance.

Process Orientation


update.CRM leads you through your processes step by step.

  • Process framework with clearly defined start and end points
  • Visualizations of complex processes using graphic depictions of process steps and metrics
  • Self-explanatory user interface for better data quality, fewer errors, and less need for training

These intelligent processes not only ease the input of data, they also improve the quality of information for the entire company.



With update.CRM, you gain a high performance and scalable solution.

  • HTML5, CSS3, and jQuery assure the flexible further enhancement and sustainability of your CRM system.
  • Availability in all common Web browsers: Internet Explorer, Mozilla Firefox, and Google Chrome allow you still more flexible access to your CRM information.

update.CRM not only adapts to you, but also to your work environment.

Industry Solutions


Only somebody who understands the customer's business can advance the customer's success.

  • 25 years of industry expertise
  • More than 200,000 users at 1,600 companies in the construction/construction supply, mechanical engineering and manufacturing, pharmaceutical and medical technology, and consumer goods industries, as well as financial service providers know what we're talking about.
  • Start with the custom-tailored solution for your industry

We speak your language: We are CRM specialists, not software generalists.

update.CRM Factsheet



Read a summary on our fact sheet why update.CRM is the CRM solution for your needs:

  • Usability & user experience as a success factor
  • User-guided processes for sales, marketing & service
  • Flexible, configurable, and easy to expand
  • 25 years of CRM experience for your project success

Download our fact sheet here:
update.CRM Factsheet EN (PDF - 362.27 kB)



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update References:




Paul Hartmann

Pernod Ricard Europe



data in progress