Professional CRM on the iPad

update.seven touch is an ambitious, Web-based CRM application for touch devices

Vienna, May 17, 2010 +++ update software AG, one of the leading European producers of Customer Relationship Management solutions, which is headquartered in Vienna, is now bringing CRM to the iPad. update.seven touch is the Web application designed especially for the new iPad, which makes the professional update.seven CRM system available on Apple's revolutionary tablet computer for the first time. The Web application, whose user interface update has tailored specifically to the dimensions of the iPad, is functional in principle on any other touch device with HTML browser, for example on devices with the Google operating system Android. No specific application software has to be installed -- the user simply calls up his CRM application conveniently and directly through the Safari browser. Just like the iPad itself, update.seven touch treats the user to a clear, intuitive visual language that avoids cumbersome menu structures. The multi-touch screen makes simplicity an art form: large icons and simple navigation paths guarantee optimal operating comfort. update.seven touch is thus the first purely Web-based CRM application that fully exploits the potential of the iPad and makes use of its groundbreaking operating concept.

The European CRM specialist conceived the very first version of update.seven touch specifically for the Apple iPhone. The new version is now optimized for the similarly ground-breaking new end device from Apple, the iPad, and uses its special advantages for CRM applications. The simplicity and speed of access to the relevant information that is possible with update.seven touch harmonizes perfectly with the iPad, which switches on with the touch of a button, while normal netbooks must first take the time to boot up. In update.seven touch, intuitive pictograms ensure that the user reaches the desired customer or appointment information with just a few finger motions and that it is no longer necessary to waste time on time-consuming search processes. In particular, update.seven touch offers sales force employees who rely on their notes to conduct optimal customer conversations a great degree of comfort on their iPads: the large display allows an optimal view of all data relevant for the conversation. For quick identification of contacts, update.seven touch also displays people's saved portrait photos in the search results list. And just like the other client applications for update.seven, each element in update.seven touch, including fields, lists, and input, can be configured by the administrator according to the user's needs with just a few easy clicks.

About update software AG
update software AG (www.update.com) was established in Vienna in 1988. With more than 170,000 users in more than 1,500 companies, update is the leading European producer of premium CRM systems. update has subsidiaries in Germany, Switzerland, the Netherlands, France, Hungary, the Czech Republic, Poland, and the USA. update software AG is listed on the German stock exchange in Frankfurt am Main. With approximately 290 employees, update achieved sales of EUR 31.3 million in 2009.

update’s customers include, among others, ALK Abelló, AstraZeneca, Bawag P.S.K., Boehringer Ingelheim, Canon, Daiichi Sankyo, Danfoss, Demag Cranes & Components, Hansgrohe, Kärcher, LBS Nord, MagnaSteyr, Paul Hartmann, Raiffeisen Switzerland, ratiopharm, Reis Robotics, Saint Gobain, Sandoz, UnicreditBank Hungary, Uzin Utz AG, as well as the Sparkasse Bremen and 200 other German savings banks. update maintains strategic partnerships with companies such as Atos Origin, Hewlett-Packard, Sensix, and Steria Mummert Consulting, and the update hosting partner IBM.