» Our customers are more successful.


Harald Ripp
Head of the Sales Management Department

Every single day we benefit from the solution. update.seven has grown alongside us ever since 2001and we are looking forward to our next 10 years together.

The sweet smell of success!

Spanning sales activities from order entry, visit planning, listing, sales management, key accounts analysis to promotion management, MÄURER + WIRTZ has all the key tools required for success in today’s world of branded products.

Areas of application: Key account management and fieldwork
Number of users: 40
Installations: Germany
In use since: 2001
Interfaces: SAP and Business Intelligence (BI)
Solution: update.seven


  • Covers all operational requirements
  • Depicts and integrates all distribution channels
  • Integrates seamlessly with SAP
  • Regular updates and further development of update.seven
  • Effortless maintenance and upgrading
  • Maintenance-free interface to SAP


Using update to work the market more effectively

The main issue was not replacing an existing system. We wanted the new software to include tools for managing visits and promotions and monitoring the extent to which goals are met,” according to Reinhard Brill, director of sales at Mäurer +Wirtz.
The introduction of the update CRM solution with these features led to improved sales control as sales representatives gained access to detailed information about agreements with client companies. Contact management, visit planning, order entry, listing, management of decorations and quotas were also optimized. Analysis tools were by no means left aside: Flexible analysis opportunities on the customer and product level support customer and sales management. For example, the current status can be accessed at every hierarchy level. Plan/actual comparisons are possible at all times. Users can effortlessly view information about visits, special campaign activities and the current order situation.


The sensual fragrance of a perfume or the refreshing effect of Eau de Cologne – at MÄURER & WIRTZ we make sure that these little luxuries can be enjoyed day by day. We have been a step ahead in the development of the finest fragrances and body care products for over 160 years. Our whole passion is directed to the care of our brands. Our entire expertise is at their service and we accompany each one of them from creation and product design through to successful marketing – both at home and internationally. We know their potential and we make good use of it for our long-term success. Creativity in the effects of perfumes together with a sure feeling for trends and markets have made us into the powerful partner we are in 140 markets worldwide. And what constantly drives us forwards in this is not only our will to succeed – but also our love of perfume.


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