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- The Case
- Summary
- Slideshow
- Company Profile
CRM Project at BAWAG P.S.K.
We regarded the focus on the financial industry of update CRM as a benefit since no comprehensive customization was necessary.
Using CRM to combat anonymity
With 1.2 million private and more than 60,000 corporate customers, BAWAG P.S.K. is one of the largest banks in Austria. In order to always remain a step ahead in the tough competitive environment, banks have used sophisticated customer management for many years. The Vienna specialist update software‘s CRM solution helps BAWAG P.S.K. so that it never loses sight of customers and it can make each one a custom-tailored offer at the right time.
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Industry customers:
CRM for Construction & Manufacturing
Life Science customers:
CRM for pharmaceutical and medical technology industry
Financial service customers:
Financial services companies using update CRM
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