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CRM at UniCredit Bank Hungary

1433
Ralf Cymanek
Member of the Executive Board

As a longstanding update customer with an aggressive growth strategy, we have decided to use the web version of update’s solution for our entire sales department. The results to date confirm that we have made the right decision.

UniCredit Bank Hungary relies on update.seven

UniCredit has been using the CRM system of update software AG for more than 10 years. The flexible data model of update.seven made it possible to manage all customer-related data in a single table. Due to update.seven’s flexible data model the bank is able to meet quickly the demands of changing businesses requirements.

Field of application: Sales | Marketing | Customer Service
Installations: Hungary
No. of Users: more than 1,000
Solution: update.seven win

Results:

  • Integrated database of company and private clients
  • Single Customer View
  • Front-end integration
  • Faster service of business needs

UniCredit Bank has been using the update software AG CRM system for ten years. In 2008, UniCredit Bank decided to upgrade the system. With the upgrade of the operational CRM System to update.seven, the employees of UniCredit Bank have achieved higher performance in both customer support and business operations. Thanks to the flexible data model of update.seven, UniCredit Bank was also able to implement automation in the rights management. In this way, when a colleague from the branch, a regional manager or their assistant or a division-level user logs in, he or she always sees the data of the given branch, region or division.

About UniCredit Bank Hungary

UniCredit Bank Hungary is a member of UniCredit Group which was formed by the merge of UniCredito Italiano S.p.A. and HypoVereinsbank AG-Bank Austria Creditanstalt AG Group in 2005, and one of the biggest financial institution of Europe. UniCredit Group has 180 000 employees in 22 countries providing financial service for more than 22 million via more than 10 000 branch offices.

www.unicredit.hu

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