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Increased efficiency and customer orientation at Bioscientia

1688
Heike Bopp
Project Leader Sales, Bioscientia GmbH

With the ready availability of the information in the CRM system, we could really save considerable time.

A more efficient workflow with CRM - Bioscientia gains a more intensive customer orientation with update

“The customer is king,” is a principle to which many service providers ascribe. In order to successfully implement within a company, it must be embedded in its structure to achieve maximum customer orientation. Bioscientia realized this with a standardized IT landscape and the implementation of update’s CRM solution. With annual revenues of over 100 million Euros p.a., Bioscientia Ltd belongs to the largest reference laboratory in Europe.

Departments: Marketing, Sales, Service
Number of users: 240
Installations: Germany
Start: 2005
Solution: update.win, update.groupware, update.interface
Implementation Partner: Advanced Solutions GmbH from Böblingen

Result:
“We can say that the data quality, with the help of the CRM software, has improved enormously. Moreover, we have modified many processes and clearly resulting in accelerated the turn-around times. These effects were immediately noticeable after training the co-workers.” Heike Bopp is confident, “The success of our CRM project was determined by the active participation of the co-workers. Only if all take part in the conversion, can we act “as central as necessarily, as regionally as possible.” Heike Bopp, Project leader, sales department

About Bioscientia

Founded in 1970, bioscientia (based near Frankfurt and Wiesbaden, Germany) is perhaps the largest purpose-built reference laboratory in Europe with a staff compliment today in excess of 1,000 professional and technical personnel. With over 35 years experience in the international market, bioscientia provides a pathology reference service to a wide range of institutions including universities, military and Ministry of Health hospitals, clinics, laboratories and pharmaceutical companies world-wide.

www.bioscientia.de

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