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CRM solution in use at PAUL HARTMANN AG

1829
Stefan Eder
Project Manager Process and Information Management, PAUL HARTMANN AG

The complexity of the relationship networks is increasing, as there is an observable trend towards concentration. update.seven provides a clear visual map of these structures that is completely integrated

PAUL HARTMANN AG - Medically-valuable CRM

Ever more complex customer relationship networks, constantly-increasing quantities of regulations that vary per insurance company, country, state, federal land or province: today the life science sector is among the most complex and dynamic markets. In order to face these challenges as flexibly as possible, the medical products producer PAUL HARTMANN AG uses the CRM system update.seven. The implementation is completed in Germany; currently the international roll-out for approximately 2,500 users is underway.

Paul Hartmann

Areas of application: Sales | Marketing | Service
Number of users: 650; 2,500 planned
Installations: Germany, Austria, Czech Republic, Slovakia, Russia, Australia
Start: 2008
Solution: update.seven web

Result:

  • Simpler and faster reporting
  • Contract management (individual contracts and those of competitors) with scheduled workflows
  • Event management
  • Many manual processes with Excel files have been eliminated
  • Network management
  • Mapping of complex customer relationship networks
  • Knowledge management
  • Integration with ERP system (SAP)
  • Savings in licensing costs
  • Transnational CRM strategy

About PAUL HARTMANN AG

The HARTMANN GROUP is one of the leading European providers of medical and care products focusing on wound management, incontinence management and operating theater risk prevention. Moreover, HARTMANN provides services for professional users in the medical and care fields.
The company with its headquarters in Heidenheim/Germany has operations around the world. In 2008, approximately 9,600 employees in the HARTMAN GROUP generated sales of about EUR 1.38 billion. The PAUL HARTMANN AG in Heidenheim/Brenz is the heart of the Group and with year of founding in 1818 one of the oldest German industrial companies.

http://de.hartmann.info/

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