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Analytical CRM at ratiopharm

1698
Hatice Camdere
Head of internal sales Germany, Ratiopharm

This industry-oriented solution offered all of the functionality that a modern pharmaceutical company needs.

Mix tour for customer loyalty - update deployment at ratiopharm

ratiopharm GmbH, headquartered in Ulm, has positioned itself very well in the extremely competitive pharmaceuticals market. A decisive criterion for the company‘s success is its excellent customer management, which is supported by not one but two CRM tools from the Vienna industry specialist update software. update.analytics, with its analytical capabilities, optimally complements the operative functions of update.seven.

Departments: Marketing, Sales
Number of users: app. 600
Installations: Germany, Belgium
Start: 2005
Solution: update.seven in interplay with update.seven analytics

Result:

  • Easy navigation through the key figures
  • Standard reports and ad-hoc analyses
  • Integral data warehouse and OLAP analysis tool
  • Multidimensional analyses
  • Dynamic reports
  • Analysis of sales opportunities
  • Active sales controlling
  • Management dashboards
  • Optimized for the data, structures, and values of the update.seven CRM suite

update.analytics does not just make the work of Sales easier: the Marketing department can use the data to plan actions purposefully. Wastage can be reduced to a minimum, for campaigns are delivered to precisely the right recipient. Management profits too. With just a few clicks, managers can see in which areas there is hidden potential and how well the sales force has achieved its agreed-upon goals. The challenge has been to bring the information together and put its pieces in the right relationship to one another. update.analytics makes this possible. “Many of our sales strategies arose with the help of this tool,” according to ratiopharm.

About Ratiopharm

ratiopharm GmbH, headquartered in Ulm, has positioned itself very well in the extremely competitive pharmaceuticals market. A decisive criterion for the company‘s success is its excellent customer management, which is supported by not one but two CRM tools from the Vienna industry specialist update software. update.analytics, with its analytical capabilities, optimally complements the operative functions of update.seven.

www.ratiopharm.com

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