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- The Case
- Summary
- Slideshow
- Company Profile
update deployment at Rockwool
We were especially convinced by the flexibility and the easy handling. The opportunity to be able to adapt update quickly to suit various needs was especially important for our context.
A CRM for Big and Small
In a complex project, the Danish company the Rockwool Group is designing a global CRM environment for heterogeneous needs. Challenges include the various requirements and sharply-varying company sizes that must be accommodated in the group’s individual business segments. For the international introduction and upgrades, the CRM team is orienting itself according to clear success criteria and a change management strategy. By 2010, all 15 locations and divisions of this insulation specialist should be equipped with the update CRM system.
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Industry customers:
CRM for Construction & Manufacturing
Life Science customers:
CRM for pharmaceutical and medical technology industry
Financial service customers:
Financial services companies using update CRM
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