Analytical CRM evaluates customer data and therefore helps to improve customer relationships. With integrated evaluation functions users can analyze corporate data directly in the CRM system.
With their methodical evaluation of customer data, quick, needs-based analyses and reports about operative data provide results that can be interpreted quickly, which serve as objective decision-making bases for entrepreneurial decisions.
Analysis & Reporting
Evaluation functions for your CRM system
CRM.intelligence powered by QlikView complement the operative CRM to form a continuous solution. Your own operative CRM data or external data sources can serve as the basis. The integrated QlikView Business Intelligence technology allows easy analyses directly in the CRM system . Integrated analysis functionalities offer multi-dimensional possibilities, drill-down and drill-through possibilities, thus providing quick, needs-based analyses, reports, and decision-making aids that are based on them.
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