CRM industry solutions

CRM for Consumer Goods

Placing products – understanding customers

Our CRM solution for the consumer goods industry consolidates your view of the market and competitors, brands, retailers and customers. From sales to marketing and customer service, it covers many of the customer-related processes that are part of daily business in the consumer goods industry – even in the standard version.

As industry specialists, we know the challenges facing the consumer goods industry: specific business models, sales channels and strategies, POS listings and display management, order management, sales support and promotions, network structures, contract management and customer loyalty schemes.

Numerous customers from the consumer goods industry and 25 years of CRM experience speak for themselves: it’s not without reason that so many successful companies, including Ehrmann, Friesland Campina, the Hassia Group, la prairie, Kronenbourg, Mars Schweiz, Mäurer & Wirtz, Pernod Ricard, TechniSat, tesa and XXXLutz rely on update’s solution.

Hassia Mineralquellen GmbH & Co. KG

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Mars Schweiz AG

Pernod Ricard Europe

Mäurer & Wirtz

In order to provide the best support, update employees with consumer goods industry experience share their expertise with you during the setup and enhancement of your CRM solution. Our aim is to consistently improve the specialized marketing, sales and service processes for consumer goods manufacturers.

Our successful customers regularly confirm the financially measurable benefits of our CRM Suite for the consumer goods industry. In a nutshell, using update.CRM for brand manufacturers and sales organizations provides the following benefits:

  • Higher earnings
  • Lower costs
  • No risk

update.CRM assists your employees in all marketing, sales, and service processes. The availability of all customer information from your integrated core systems and other data sources – a true 360°customer view – is of fundamental importance.

Our solution helps your whole company maintain a consistent focus on your customers so you can reach your goals quickly and effectively.

Your benefits at a glance:

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