CRM for Life Sciences: Pharma and medtech industry

Even in its standard version, our CRM for life sciences covers many of the customer-related processes that are part of daily business for the pharma and medtech industries. It’s no accident that our customers regularly receive awards for their professional customer management.

More than 150 customers from the life sciences industry and more than 20 years of CRM experience speak for themselves. As industry specialists of CRM for life sciences, we know the challenges of the pharma and medtech industries: specific business models, sales paths and strategies, legal regulations, opinion leaders, relationship structures, contract management, medical queries, as well as special processes.

You can learn more about our CRM for life sciences through our CRM process descriptions, screen shots and demo videos.


• Overview

• update.core

• update.marketing

• update.sales

• update.service

In order to leverage our expertise in the pharmaceutical and medical technology industries, update has created an industry-specific division "LifeSciences International" (LSI) located in Munich. There, update employees with industry experience use their years of expertise to build and develop their customers’ CRM strategy, thus ensuring a consistent improvement of the specific marketing, service, sales, and consulting processes.

In this video, Tina Zembacher (Sales Director | Life Sciences International | update) will give you an initial overview of the benefits of our CRM solution for the pharmaceutical and medical technology industry:

Each department has particular customer processes that are supported optimally by the different roles in our CRM solution.

update.marketing	update.sales	update.service
update.core update.core is the prerequisite for every CRM user and provides all important functions and processes for daily work with your customers.