Pure CRM

The start-to-finish CRM solution at a glance

Professional Customer Relationship Management

We've developed an ingenious methodology for simplifying the introduction of your CRM solution. Our focus is solely on meeting your objectives, and our method allows you to quickly launch your solution with the functions you truly need. Achieve your goals faster with update’s CRM products.

Your partner for pure CRM

update is a leading international CRM provider and has stood for pure CRM since 1988.



Low risk

Future proof

  • Maximum flexibility and customer orientation
  • CRM experts with industry expertise
  • Award-winning CRM solution
  • Made in Europe
  • Long-term, stable customer relationships
  • Everything from a single source
  • Innovation leadership
  • Continuous development and improvement


  • Industry expertise

The standard versions of the update.CRM software include predefined industry-specific processes, while extensive customization options allow the system to be configured according to customers’ specific needs. Learn more about the CRM processes in our industry-specific solutions:


  • Available in SaaS and in-house models

update.CRM is available in both a hosted SaaS variant and as an in-house solution. This ensures maximum flexibility from an operational and financing standpoint. This flexibility is another way that we help our customers achieve quick CRM success.
The greatest flexibility for your CRM project — learn more about operation and costs


  • Unique method

Our revolutionary method for the implementation and enhancement of your CRM solution is uncompromisingly oriented toward your goals.
Learn more about our unique methodology



  • Award-winning CRM software

The eighth generation of our CRM software is characterized by intuitiveness, flexibility and agility. It sets new benchmarks in the areas of user experience and usability: users’ needs have been put on center stage
Learn more from our CRM software product overview

Our CRM software is rounded out with a range of additional products and tools, providing a full-service CRM solution:



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Why update.CRM?
update CRM references:
Further questions?

The CRM software for your success:



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