EN  |  DE  |  FR

CRM for Life Sciences

As an industry expert we solve the challenges faced by your industry.

CRM for Life Sciences
Why choose a CRM solution specific to Life Sciences?

We understand the processes of the Life Science industry, and have done for more than 26 years.
The challenges of Rx certification processes, restrictive laws, complex sales models as well as terms and conditions in the OTC segment are super-charging competition. update.CRM optimizes key customer-related processes, such as entering orders, scheduling visits and managing samples and territories. You can look forward to plenty of time-saving and an improved service.

Our customers speak for themselves

ALK-Abelló, Biologische Heilmittel Heel, Dr. Grandel, Limbach Group, Pascoe, Paul Hartmann, ratiopharm, ulrich, Weleda and many more.

“We also integrated event management in CRM, so we know who participates at an event and how many spots are still available.”

Simone Roos, Project and Organisatationsmanagement, Weleda AG

"We wanted to be able to approach the customer more individually, with a more refined analysis. update CRM solutions have an intuitive interface that is easy to understand for users, after only half a day of training.“
Hatice Camdere, Head of Inside Sales Germany, ratiopharm

Typical industry-specific challenges that update.CRM helps you master

Are you struggling with constantly changing and highly differentiated legal requirements?
Paul Hartmann AG found the cure in update’s CRM system. Intelligent processes in the flexible solution help the medical and healthcare manufacturer react quickly to changing country-specific regulations. The same applies to pharmaceutical companies, for example in order to comply with the EFPIA code of conduct from 2015: all relevant data is collected centrally and can be published in accordance with the requirements.

Do you want sales reps to be able to access your CRM data while on the go?
Pascoe was able to meet this requirement with update’s mobile CRM solution. Orders are now managed directly in the system, eliminating paper clutter and reducing delivery times by a day.

Is personalized customer contact important to you despite a large customer base?
ratiopharm was also looking to meet this target by introducing update’s CRM solution. Since its introduction, the system has not only helped improve the efficiency of collaboration between the marketing and sales teams, but the analysis functions have also turned barren customer information into important insights. The result: better customer orientation and new sales strategies.

Four Arguments for update.CRM in the Life Sciences Industry
  1. Avoid unnecessary journeys by planning routes based on specific criteria
  2. Be fully prepared for customer calls thanks to the 360 degree view of customers and the relationship networks of doctors, hospitals, pharmacies etc.
  3. Comply with legal requirements, such as regulations concerning the distribution of samples with certified e-signatures
  4. Improve efficiency, reduce error rates and save time by accessing and entering data on-site via mobile CRM - even without an internet connection thanks to CRM.pad’s offline mode
Perfect prep-work for your visit with mobile CRM on your tablet or smartphone

With mobile CRM you can easily avoid heaps of paper by using your smartphone or tablet. Your field team always enjoys a 360° customer overview at their fingertips to streamline their prep work for each visit, using their insights into relationship networks between doctors, hospitals and pharmacies to their advantage.

Become an industry pioneer
Do you want to break new ground with mobile CRM solutions? Are you interested in how to optimize route planning and executing complex analyses in realtime, both online and offline? Find out more!



Thanks to update, Jenapharm …  

effectively saves time with CRM.pad, since tasks can be handled by  field staff while still on the road.



Sales and Service has priority Nr. 1

Read here how update.CRM optimized your call planning and helps to increase sales.

Learn how update.CRM can help your company provide an outstanding customer experience. Let’s talk!

or call:
+ 43 1 878 55 0
Christian Stadlmann
Christian Stadlmann
Chief Sales Officer