Vienna-based CRM provider announces change of strategy
Vienna, October 29, 2014 +++ update software AG, a leading European producer of premium CRM systems, is set to adapt its corporate strategy to focus on customer experience. As decided by the executive board and supervisory board the Vienna-based company will exploit the benefits for this strategy arising from the new majority owner Aurea. The organization of the company will be adapted to the new objective of providing global and industry-focused customer experience solutions. As part of the Aurea Group, update strives to offer customer and service-oriented solutions aimed to effectively support customers as a reliable partner for Customer Experience Transformation (CXT).