Research report gets up close and personal to DACH CRM users
Vienna, 11th March 2015 +++ What are the motives behind implementing a CRM solution and where are the limitations of strategies and systems? Which factors determine success and what is the business’ take on global trends? A new research report by the Zurich Institute of Economic Information Systems (IWI), on behalf of the independent consultants Sopra Steria, followed up on these and more questions. The central finding being that many businesses are on the verge of creating useless data dumps unless their strategies start extending towards their customers and touchpoints. Here, a software providers support has an important part to play.