Press Releases

update.CRM: New Features and Collaboration with Sofon

update software AG launches new Service Pack

Vienna, April 9th 2015 +++ update software AG, one of Europe’s leading manufacturers of premium CRM systems, enhances its core product update.CRM with new features, introducing Service Pack 3. Among them are an interactive marketing calendar as well as a configurator for quotes and products, which was integrated in collaboration with Sofon Deutschland GmbH.


Study: Of Big Data, big challenges and the search for ROI in CRM solutions

Research report gets up close and personal to DACH CRM users  

Vienna, 11th March 2015 +++ What are the motives behind implementing a CRM solution and where are the limitations of strategies and systems? Which factors determine success and what is the business’ take on global trends? A new research report by the Zurich Institute of Economic Information Systems (IWI), on behalf of the independent consultants Sopra Steria, followed up on these and more questions. The central finding being that many businesses are on the verge of creating useless data dumps unless their strategies start extending towards their customers and touchpoints. Here, a software providers support has an important part to play.


CRM specialist update software reinforces its position as special partner for customer experience

Vienna-based CRM provider announces change of strategy

Vienna, October 29, 2014 +++ update software AG, a leading European producer of premium CRM systems, is set to adapt its corporate strategy to focus on customer experience. As decided by the executive board and supervisory board the Vienna-based company will exploit the benefits for this strategy arising from the new majority owner Aurea. The organization of the company will be adapted to the new objective of providing global and industry-focused customer experience solutions. As part of the Aurea Group, update strives to offer customer and service-oriented solutions aimed to effectively support customers as a reliable partner for Customer Experience Transformation (CXT).


CRM specialist update software appoints Dr. Mirjam Riesemann and Christian Stadlmann to the executive board

Board changes at the Viennese CRM vendor

Vienna, October 15th 2014 +++ update software AG, one of Europe’s leading providers of customer relationship management (CRM) systems, is set to change its management. As decided in the meeting of the supervisory board, the new board consists of Todd Brooks, Mirjam Riesemann and Christian Stadlmann.


update joins Aurea, creating industry’s first Transformative Customer Experience Solution

Vienna, 23. September 2014 - With the purchase of the majority of update software AG shares, US based Aurea has significantly strengthened its strategic position in Europe and the DACH region, home to key customers like Boehringer, Deutsche Post and Lufthansa. With this investment, update and its customers will benefit from a broader vision for the next generation of CRM, a truly global scale of operations, and a more business value and customer oriented focus.


New version of award-winning CRM.pad improves CRM processes on the iPad

update software presents CRM.pad 2.0

Vienna, 4 September 2014 +++ update software AG, one of Europe’s leading providers of customer relationship management (CRM) systems, is set to launch CRM.pad 2.0. The iPad app provides sales and service staff in the field with the mobile CRM functions they require in order to provide customers with the best possible service. The mobile solution is smarter, clearer and more user-friendly than its predecessor. Users benefit from a clearly structured interface, practice-relevant functions and an offline mode, making it possible to work even more efficiently and flexibly.


New service pack for update.CRM introduces additional industry-specific functions

update software AG launches new service pack

Vienna, 30 July 2014 +++ update software AG, one of Europe’s leading providers of customer relationship management (CRM) systems has released a new, comprehensive service pack for update.CRM. It provides users with new features catering to the needs of specific industries. These include further Bing Maps integration, a graphical overview of relationship networks, a guided and modular process for documenting customer visits and simple administration options for end users.


CeBIT premiere: new mobile CRM solutions from update software

Leading CRM provider's debut at the CeBIT trade fair: Hall 6/E18

Vienna, 9. January 2014 +++ update software AG, a leading European provider of premium CRM solutions headquartered in Vienna, Austria, is placing mobile CRM users center stage at this year's CeBIT trade fair in Hannover, Germany (March 10 - 14). update will unveil, its latest web application, which provides users easy access to all their most important CRM data while on the road. update software will also present a preview of version 2 of its iPad app, CRM.pad. At its stand, update will demonstrate how the principles cutting edge software design and gamification can boost user acceptance of CRM systems, resulting in higher data quality.